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Pundit Interviews

FROM THE GROUND UP: How ITUM Drives Grape Innovation in Spain and Beyond

The history of Spanish table grape breeder ITUM is a grassroots success story in the true sense of the word, and it is one that is inextricably linked to the organization’s home region of Murcia. Located in the southwestern corner of Spain, Murcia is today the country’s largest table grape growing region, but this wasn’t always the case.

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Rewe’s Stephan Weist Brings
Broader Perspective On Grape Marketing

In thinking about how best to make him part of the event, we asked Stephan Weist of Rewe in Germany if he, as senior produce executive at one of the most important chains in the world, could not so much focus on the details of grapes –after all, we have hundreds of people attending and dozens of speakers focused exactly on that. Instead, we asked if he could provide a broader perspective within which the grape industry operates and must find a way to thrive.

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