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Advertising Sponsorship Opportunities

Our Mission

Jim Prevor’s Perishable Pundit is dedicated to three propositions:

  • First, that perishables are and, for the foreseeable future, will be the crucial arena for differentiating competition in the food marketing business.
  • Second, that looking at the business solely through the prism of long-established departments specializing in different perishable areas — such as produce, deli, meat, dairy, bakery, seafood and floral — is no longer sufficient.
  • Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an overabundance of information, and the challenge is to determine what information is important and what is its meaning and significance.

Our Platform

Jim Prevor’s Perishable Pundit is the perishable-food industry’s must-read source for insight and analysis into the events, the trends, the people and the institutions affecting retail executives in the produce, deli, meat, dairy, bakery, seafood and floral industries.

For the broadest possible distribution, Jim Prevor’s Perishable Pundit is available as an email newsletter and a website.

Reasons to Advertise

In a word: relationships. For more than 30 years, Jim Prevor has built tremendous reader loyalty among leaders in the perishable food industry. Through the publications he has produced — PRODUCE BUSINESS, DELI BUSINESS, PERISHABLE NEWS, CHEESE CONNOISSEUR— and through his experience in his family-owned food business, Mr. Prevor has earned respect among the perishable food industry as the premier thought-leader.

Now, after having published the Perishable Pundit, the relationships have grown deeper and wider, spanning the globe, with important buyers and decision-makers reading and responding to our website each day.

Your advertising support in Jim Prevor’s Perishable Pundit gives your company exclusive access to the top executives, buyers and leaders in the broad perishables arena.

Worldwide Reach

Each new edition of Jim Prevor’s Perishable Pundit is delivered to over 60,000 readers around the world. Through our email delivery system, perishables executives receive the Perishable Pundit regularly and enter our website through clicking on our email announcement.

These executives also pass along important articles by emailing them to other executives. In addition, many world wide food websites and RSS feeds pick up our website, so you can be assured your ad reaches the largest group of food executives assembled.

Energize Your Marketing Plan

Jim Prevor’s Perishable Pundit will provide powerful online communications opportunities to integrate into your company’s trade marketing plans.

Sizes based on 72dpi:

Position Size (pixels)
Home Page  
Leaderboard 728×90
Right hand sidebar 300×250
Content break 728×90
Left hand article section 300×250
Leaderboard 728×90
Right hand sidebar 300×250
Footer 812×155
Email Newsletter  
Leaderboard 728×90
Article Break 728×90
Right hand sidebar 300×250

Consider This: Your ad on Jim Prevor’s Perishable Pundit not only gets the benefit of appearing many times on our home page, but your ad also appears on all archive pages and other linked pages.


File formats: GIF, JPG.

Maximum looping limit is four times.

All artwork must be received at least five days in advance of start date.

Other Opportunities

Let us help you plan an integrated marketing program to reach the perishable food industry and the segment you are targeting. We can assist with marketing in print, online and in person with custom products, speeches, and/or regularly published products.

In addition, our sister publications — PRODUCE BUSINESS, DELI BUSINESS and PERISHABLE NEWS — are all leaders in their respective fields, and cross-marketing incentives are available by combining advertising in any of these magazines with Jim Prevor’s Perishable Pundit.

Please contact Ken Whitacre at or 561-994-1118 ext 101 for further details.