Ready Pac Has New Sales Team
Looks as if Ready Pac isn’t letting the money raised in its recently announced deal with Bayside Capital burn a hole in its pocket: READY PAC FOODS, INC. ANNOUNCES HIRING OF SEVERAL SENIOR SALES PROFESSIONALS California-based Ready Pac Foods, a premier producer of convenience fresh foods, including fresh-cut produce, announces the hiring of several senior […]
California Leafy Greens Group
Continues To Add Handlers
The Board of Directors of the California Leafy Greens Marketing Agreement extended the time period for handlers to sign up for the agreement until May 18, 2007. This is a power that wasn’t completely evident from the Agreement documents but, apparently, has been given the OK by the lawyers as long as those that sign […]
Taylor Farms And Dole Veg
Paying Up For Food Safety
The other shoe is starting to drop. After the enormous industry-wide effort to increase standards on California leafy greens culminated in the California Leafy Greens Marketing Agreement, now the producers are trying to figure out how to pay for it all. Taylor Farms was first out of the gate with a 20-cent per carton price […]
Pundit’s Mailbag —
Concern Over WGA’s DC Office
Our piece, Justifying WGA’s Washington Office, focused on the fact that most regional associations won’t spend the kind of money involved in opening and staffing an office in the nation’s capital unless they had an agenda distinct from that pushed by the national associations. One knowledgeable regional executive shared our concern: Good job on the […]
AgJOBS Gets ‘Pull’ From PMA
While United And Others Provide The Push
PMA has launched a substantial communications campaign to enlist the produce industry in the battle to pass the AgJOBS bill. In fact, part of the communications effort is the banner ad you see to the right of this article. If you click on the logo, it will bring you to PMA’s Advocacy Action Center, which […]
Complaints From PBH’s Board Members
Point To Weakness In Governance
Our piece, Pundit’s Mailbag — PBH/Imagination Farms Alliance Questioned, which was based on a letter received after we ran our article, Imagination Farms/Disney Garden Score Big With PBH and Pixar, has continued to cause consternation among many who question the propriety… or the prudence… of PBH in deciding to enter a “strategic alliance” with one […]
Pundit’s Mailbag — PBH/Imagination Farms Alliance Questioned
Our piece, Imagination Farms/Disney Garden Score Big Points With PBH And Pixar, included word about a “strategic alliance” between Imagination Farms, the people behind the Disney Garden project, and the Produce for Better Health Foundation that brought a torrent of criticism. Everyone seems afraid to speak on the record but the gist is outrage and […]
Silverzweig Take II
No trip for the Pundit to Park City, Utah, would be complete without a pilgrimage to see Mary Silverzweig. Mary was trying to increase produce consumption before increasing produce consumption was cool. Mary is the star of the “Minute in the Kitchen with Mary” video series. These videos played in thousands of supermarkets throughout the […]
The Next Generation Of Character Marketing
Our recent piece on the Disney Garden project, along with many previous pieces on the use of characters to sell fresh produce, brought to mind a Pundit experience over the Passover/Easter holidays. The Pundit family was in Park City, Utah, and staying in a hotel in which the rooms had a full kitchen. This gave […]
A Closer Look At Tesco’s Finances
It is fair to say that the entire industry is wondering if Tesco will have the same success in the U.S. that it has enjoyed in the United Kingdom. Tesco announced its most recent earnings report and was optimistic about the U.S. operation: We are on track to open our first stores under the Fresh […]
