What makes great packaging? The Pundit better figure it out fast as he was honored to be chosen as one of the judges for PMA’s first packaging award.
In thinking about great packaging, we confess we are tempted to rely on Potter Stewart, who in an opinion written as a Justice of the Supreme Court said of pornography that although he could not define hard-core pornography he knew it when he saw it.
A pithy statement but not very useful to guide anyone’s conduct. We are confident that the panel of judges selected to judge PMA’s new packaging award will come up with more a more useful criteria in regard to excellence in packaging.
PMA announced a variety of academia, produce and packaging professionals who would comprise the panel of judges for the Produce Marketing Association’s (PMA) new Impact Award: Excellence in Produce Packaging.
The award was created to recognize companies that best demonstrate “out-of-the-box-thinking” and packaging excellence.
A winner will be selected in each of the five packaging award categories:
- Food Safety/Traceability
- Marketing Design/Messaging,
The Awards will be presented October 13, 2007, during Fresh Summit’s Saturday Breakfast General Session that begins at 7:30 a.m.
|Sher Paul Singh, Ph.D.
School of Packaging
Michigan State University
|Devon Zagory, Ph.D.
NSF Davis Fresh
The program was developed under the auspices of the PMA Packaging Council, which operates under the leadership of Chairman Ron McCormick of Wal-Mart Stores, Inc. and Dan’l Mackey-Almy of DMA-Solutions, Inc.
With the Green Movement adding impetus to what was always an important subject, the packaging award is an award whose time has come.
Here at the Pundit, we are honored to be a part of it and doubly honored to serve with such an illustrious panel of judges.