One of the reasons for maintaining service departments is that it puts real people in the store in contact with the customers. But how many of us really do a good job of taking advantage of the enormous range of talent those people bring to our operations? Here is a shot of Melissa Carville of Giant Eagle with one of her creations.
She was the winner of the International Dairy Deli Bakery Association’s 11th Annual Cake Decorating Challenge. You can read about the competition, which was strenuous, right here.