Cornell’s Brad Rickard To Unveil Generic Produce Promotion Research Done By Cornell And Arizona State University At New York Produce Show And Conference
Last year the produce industry had a major discussion on the possibility of mandatory assessment to support a generic promotion program. We tried to access the most knowledgeable people in the field, having discussions, for example, here and here with Harry Kaiser, the Gellert Family Professor of Applied Economics and Management, Department of Applied Economics […]
Pundit Mailbag — Professor John Stanton’s Presentation At New York Produce Show And Conference ‘Worth The Registration Fee Alone’
Our piece highlighting Professor John Stanton’s research into the local vs. organic issue, titled Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic, brought this enthusiastic response: With great excitement and anticipation, I await The New York Produce Show and Conference and the presentation on Local Preference […]
Pundit’s Mailbag — Retail Specifications Needed For Sweet Onions
Our piece, Sweet Onion Fraud, pointed out that because there is no definition of a “sweet onion,” supermarkets across the country are selling sub-par products and this, inevitably, leads to lower consumption. Here is some of the feedback: I applaud you for the concise sweet onion article in today’s e-mail. I am a big supporter […]
Waiting For The Dust To Settle On Sales Of Locally Grown
That local is all the rage is not subject to question. However, there is a real question about the degree to which sales of “locally grown” are actually increasing and what any increase might mean. Supermarkets are promoting local vigorously, but the vast majority of these local promotions are nothing new — it is the […]
Fit Rinse’s Losses Confound P&G’s Former Head, A.G. Lafley
Sometimes highly paid speakers give the best value to the audience in ways they never intended. Such was the appearance of A.G. Lafley, the former Chairman & CEO of Procter & Gamble, at the Produce Marketing Association’s “Fresh Summit” event in Orlando. His speech itself was mostly standard B-school stuff, interesting and useful but hardly […]
Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic
Among the things that those of us at the Eastern Produce Council and PRODUCE BUSINESS are most proud of regarding The New York Produce Show and Conference is how hard we’ve worked to draw on the intellectual activity of the region. We’ve already highlighted workshops being presented by faculty at Cornell and at Rutgers: A […]
Rooftop Farm Just Part Of The New York Experience
One of the great things about the The New York Produce Show and Conference is that attendees have an opportunity to broaden their horizons — intellectually and physically — because, in addition to the trade show and conference, the event also includes community exploration in the form of incredible tours. One tour is to the […]
Exciting Spouse/Companion Program Highlighted At The New York Produce Show And Conference
The New York Produce Show and Conference is a serious, work-related event. A top retail panel, many workshops and seminars, important networking events, informative tours and a sold-out trade show. It will certainly be pleasant, but the attendees are there to work. Spouses and companions, though, are sometimes free to simply enjoy the City. The […]
Is Wal-Mart’s Local Produce Initiative A Public Relations Stunt?
The New York Times ran a piece titled, Wal-Mart to Buy More Local Produce, which detailed some new Wal-Mart goals: In the United States, Wal-Mart plans to double the percentage of locally grown produce it sells to 9 percent. Wal-Mart defines local produce as that grown and sold in the same state. Still, the program […]
Sweet Onion Fraud
Last year, the industry had an extensive discussion on the possibility of using generic promotion to increase consumption. PMA announced an initiative with NRA and IFDA to double consumption in foodservice over the next ten (now nine) years. We wrote about that initiative in Pundit sister publication PRODUCE BUSINESS here and here. This is all […]
