A Different Approach

If we are serious about increasing citrus consumption, this is definitely the way to go: However, the grape people have CÎROC and they also have Diddy!

Pretending To Buy Local: Why Is Wal-Mart Ashamed Of Its Important Role In Bringing The Produce Of The Country And The World To Its Customers At A Reasonable Cost?

The Wall Street Journal ran a piece titled, ‘Local’ Grows on Wal-Mart, which tells precious little about what Wal-Mart is doing and an awful lot about how easily reporters get snowed when they don’t know much about the subject at hand: Wal-Mart Stores Inc., which scours the globe seeking the lowest-cost suppliers, is finding it […]

McDonald’s, Happy Meals, Obesity, Produce and the Nanny State

The announcement that McDonald’s would add fruit to its child-focused Happy Meals has brought lots of publicity. From The New York Post, which proclaimed It’s Mayor McFruit,to The New York Times, which celebrated that McDonald’s Trims Its Happy Meal,to the Los Angeles Times, which exclaimed that McDonald’s to make Happy Meals more healthful, most media […]

How Will Your Employees Do On The Summer Food Safety Quiz?

The University of Nebraska is a wonderful source for food safety tips that consumers can use. We’ve featured its work before with pieces such as Top Ten Food Safety Myths Slideshow. With summer here, Lisa Franzen-Castle, an Extension Nutrition Specialist, and Alice Henneman an Extension Educator, came up with a slide show quiz, titled, Test […]

E. coli Special Report Translated Into French

From time to time we’ve been fortunate to hear from experts overseas that they have found our work sufficiently valuable to merit translation to allow for a wider audience. We are always humbled by these requests for permission to translate. For example, our piece for The New Atlantis, titled How to Improve Food Safety: Aggrandizing […]

From Father To Son: A Letter Upon Beginning Sleepaway Camp

As his Father prepared to leave, Junior Pundit Primo, aka William, age nine, gave Dad a hug and, with that, he turned to eating lunch. Visiting day at summer camp is in just three weeks, and yet as I hugged him back I knew I would never hug the same child again. As Adam and […]

Remember When? New Study Shows That Memory Can Be Affected By Peer Pressure

A really fascinating study done at the Weizmann  Institute of Science in Israel, in collaboration with University College London in the UK, has interesting — and mostly scary — implications for advertising, marketing and society at large. The question researchers were studying is whether social pressure can create false memories.  This is a different question than whether […]