Consumers, Grapes and Gene Editing
Cornell’s Brad Rickard Sheds Light On
What The Research Shows and What’s Yet to Be Learned
Brad Rickard has an inquisitive mind and a generous heart. He has presented with us in numerous venues and always left the audience thinking: Cornell Professor Brad Rickard Returns To London To Unveil New Study: QUANTITY, VALUE AND DIVERSITY — The 10-Year Evolution Of Consumer Purchase Preferences For Packaged Produce Can Labeling Impact Food Waste? […]
How Do Consumers Value Produce?
Local vs Long-Distance?
Cornell’s Rebecca Wasserman-Olin
Studies Strawberries to Provide Insights
A new researcher at the New York Produce Show, Rebecca Wasserman-Olin, shared new research findings about how customers value various appearance characteristics and how a consumer value perception is affected when a strawberry is marketed as ‘local,’ among other key findings. While this work uses strawberries as an example, it provides important lessons for everyone in […]
Triumph In New York
My wife and I were married in New York’s famed The Plaza Hotel, opposite Central Park and, on our wall at home, we have a beautiful and artistic black-and-white photo of us on the dance floor of the Grand Ballroom, taken during the cocktail hour before any of our guests had been admitted to the […]
Up On The Roof: An Urban Farm Right Above The New York Produce Show And Conference
The world is a funny place. Who would have thought that in doing a trade show and conference in Manhattan, probably the most urbanized place in America, that we would be closer to pear trees and carrots growing than any produce event in the United States, maybe the world! How did this come about? Well […]
Your Better Half: Making Connections And Enjoying The City: The Spouse & Companion Program At Work
The New York Produce Show and Conference is all business – but business is about building relationships and that is often best done with your significant other. So, since its founding we have run a terrific Spouse/Companion Program focused on making the New York experience a joy for everyone’s “significant other.” The base is a […]
The Global Trade Symposium And The Americas: Statistics, Consumer Trends And The Challenges Ahead
With the Global Trade Symposium at the New York Produce Show and Conference doing a deep dive this year into the Americas, Chile and the broader Latin American sector will be a prime topic of discussion. Gustavo Yentzen, President of The Yentzen Group, will moderate what promises to be a spirited session! The focus here […]
Branding, Local And The Future Of Produce: University Of Georgia’s Ben Campbell Speaks Out
A favorite research presenter at the New York Produce Show, Professor Ben Campbell will be sharing new research findings on the value of brands in produce, as well as the importance of local in the buying decision. Ben Campbell, an associate professor and Extension agricultural economist at the University of Georgia, Athens, GA, will be […]
Ideation Fresh Foodservice Forum: Chef Nick Gonring And Gordon Food Service Unveil Crucial Post-Pandemic Research
Great News! One of the highlights of The New York Produce Show and Conference is the annual Ideation Fresh Foodservice Forum. A unique program that serves the tripartite community of operators, distributors and producers— in a combined effort to increase fresh produce consumption. We integrate an outreach to culinary students, this year focused on the two […]
Becoming All You Can Be: Cornell And The Foundational Excellence Program
We developed the Foundational Excellence program, working with Cornell University, back in 2015. The hundreds of people that have gone through the program share two characteristics. Not one has ever had a negative word to say about the program and the vast majority have recommended the program to coworkers, industry friends and colleagues. The program […]
A Rigorous Debate: From Retail To Grower, What Makes Canada Unique And How To Profit From It
For some time, Canadians and Americans were able to move back and forth by air, but only recently has the land border reopened. Still, even during the pandemic, the US and Canada function as a closely integrated market. We thought it made sense to gather in New York a group focused on the Canadian market […]
