New Website For Leafy Greens
Marketing Agreement
The California Leafy Greens Marketing Agreement has established a website at http://www.caleafygreens.ca.gov Right now, just the basic information is on the site: CALIFORNIA LEAFY GREENS MARKETING AGREEMENT1220 N StreetSacramento, CA 95814Phone (916) 341-6005 FAX (916) 341-6826 marketingbranch@cdfa.ca.gov California Leafy Green Products Handler Marketing Agreement: PDF (225 KB) View Metrics Approved by Leafy Greens Marketing Agreement […]
Race Is On For Mandatory Regulation
Our piece, Fresh Express Signs California Leafy Greens Marketing Agreement, detailed our take on the decision by Fresh Express to join the California Leafy Greens Marketing Agreement. United Fresh President Tom Stenzel issued a statement on the same issue: STATEMENT BY UNITED FRESH PRODUCE ASSOCIATIONPRESIDENT TOM STENZELApril 2, 2007 The decision by Fresh Express to […]
Marketing Agreement Signatories
Account For Nearly 100% Of Product
Now that the deadline has passed and Fresh Express has become a signatory to the California Leafy Greens Marketing Agreement, the California Department of Food and Agriculture has issued the names of all the signatories: ASSESSMENTS BEGIN FOR LEAFY GREENS MARKETING AGREEMENT Nearly 100 percent of product enrolled SACRAMENTO, April 2, 2007 — The fiscal […]
Fresh Express Signs California
Leafy Greens Marketing Agreement
In case you ever need reassurance that nothing is over until it is over, some astounding news that represents a big win for the produce industry: FRESH EXPRESS WILL SIGN THE CALIFORNIA LEAFY GREENS HANDLER FOOD SAFETY AGREEMENT Announcement Statement from Tanios E. Viviani, President of Fresh Express April 1, 2007, Salinas, Calif. — Fresh […]
NRA Adopts Leafy Greens GAP Metrics
The NRA Food Safety Conference started with all the usual suspects from government giving the same basic presentations they’ve been giving for months. But it was not until after lunch when produce industry trade association executives — Hank Giclas, Vice President, Science and Technology, Strategic Planning for Western Growers Association, Jim Gorny, Senior Vice President, […]
Pundit Special Edition
A Big Win for the Industry
In a confluence of events with startling implications for the trade, the industry’s primary response to the spinach/E. coli crisis of last fall has emerged triumphant. The accepted tool of the industry, the use of a California Marketing Agreement to provide a form of mandatory regulation for spinach, lettuce and other leafy greens, has won […]
Pundit’s Mailbag — Last Chance
March 31, 2007, is the final deadline for eligible handlers to sign up for the California Marketing Agreement for this year. You can read about the marketing agreement here, and you can read the Good Agricultural Practice Metrics that the CMA board accepted here. We believe in fighting the good fight, so while the GAP […]
Pundit Travels
Had to swoop through New York to hit a conference on Internet Publishing and now will zoom to Florida to pick up Mrs. Pundit and Pundit Kids and head out for a week of hard skiing in Park City, Utah. Actually it will only be hard skiing to the Pundit family because none of us […]
Pundit’s Mailbag — Robert Stovicek: Trusting CDFA
In our piece, GAP Program Still Leaves Questions, we pointed out how difficult it has been to get a straightforward answer from the CDFA, particularly on the methodology it used to figure the percentage of California leafy green production that has signed up for the program. In response, we received this pithy note: If it […]
Pundit’s Mailbag — Rick Eastes: Do The Right Thing With Food Safety
Rick Eastes last wrote for us when he was working with Sunkist, and you can see his letter here. Now he is out on his own and ready to share some perspective on our piece Tim York Points Out Buyer Commitment To Food Safety. In this piece, we discussed why buyers were hesitant to constrain […]
