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A Different Approach

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If we are serious about increasing citrus consumption, this is definitely the way to go:

However, the grape people have CÎROC and they also have Diddy!

Perishable Pundit

Jim Prevor, Industry Icon and Maverick Thought-Leader, Passes Away

Pundit Interviews

FROM THE GROUND UP: How ITUM Drives Grape Innovation in Spain and Beyond

Letters to the Editor

Pundit’s Mailbag: John Pandol Reveals The Myth of Europe Being ‘Ahead of Us’ in Climate Change, Challenges IFPA Leadership to ‘Autopsy the Disasters’

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The Latest from Jim Prevor's Perishable Pundit

Perishable Pundit

Jim Prevor, Industry Icon and Maverick Thought-Leader, Passes Away

Pundit Interviews

FROM THE GROUND UP: How ITUM Drives Grape Innovation in Spain and Beyond

Letters to the Editor

Pundit’s Mailbag: John Pandol Reveals The Myth of Europe Being ‘Ahead of Us’ in Climate Change, Challenges IFPA Leadership to ‘Autopsy the Disasters’

Letters to the Editor

Pundit’s Mailbag: Bay Cities Produce ‘Experiment’ with EV Trucks Sheds Light on Climate-Change Fanaticism

About

Jim Prevor’s Perishable Pundit is the perishable-food industry’s must-read source for insight and analysis into the events, the trends, the people and the institutions affecting retail executives in the produce, deli, meat, dairy, bakery, seafood and floral industries.

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  • Jim Prevor
    Perishable Pundit
    P.O. Box 810425
    Boca Raton, FL 33481
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