December 2007

Jim Prevor’s Perishable Pundit, December 18, 2007 Our piece, Trip To Tesco’s Fresh & Easy Store Reveals The Good, The Bad and The Ugly, brought

Jim Prevor’s Perishable Pundit, December 14, 2007 On a quick trip to California, the Pundit and Mrs. Pundit visited one of Tesco’s Fresh & Easy

Jim Prevor’s Perishable Pundit, December 4, 2007 The Financial Times ran a piece entitled, Tesco Adopts a New Business Recipe, which points out that Tesco

Jim Prevor’s Perishable Pundit, December 4, 2007 The Times of London ran a piece entitled, Tesco Begins its American Dream By Seeking Gold In California,

Jim Prevor’s Perishable Pundit, November 30, 2007 Simon Uwins is the Chief Marketing Officer for Tesco’s Fresh & Easy chain, and for almost three months

Jim Prevor’s Perishable Pundit, November 21, 2007 Vendor reports are that sales at the newly opened Fresh & Easy stores are brisk with the chain

Jim Prevor’s Perishable Pundit, November 9, 2007 The build up to the Tesco opening in America is now over. The Times of London’s Los Angeles

Jim Prevor’s Perishable Pundit, November 7, 2007 We received many inquiries when we disclosed that Tesco has been signing leases outside of Nevada, Arizona and

Here is a little one-minute video that Tesco released to get some buzz going among consumers before the launch of its Fresh & Easy Neighborhood