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 NY Produce Show
The Disconnect Between Marketing Of Local And Sales Of Local And The Necessity For Promoting What We Actually Sell received this letter from Craig Padover, Account and Category Manager at Jac. Vandenberg Inc., who wrote to say that he strongly disagreed “with your lengthy discussion and conclusions during the Perishable Pundit Thought Leaders Opening Breakfast Symposium about the growing trend of “locally grown” items in the produce department. This is simply incorrect.” We may need to distinguish between procurement or sales trends and marketing trends. And, are retailers doing enough to communicate how proud they are of their non-local produce? 1/22/2013
Booth Babes: Al Jolson, The Supreme Court, Self-Promotion And How Context Can Make All The Difference mentions that we’ve run five pieces so far on the subject of “Booth Babes,” and the broader issue of PMA policy, and the subject persists. The question, however, is precisely what will “offend people,” and it is not easy to write out that definition in a way that PMA or anyone else could enforce. There is a time and a place for everything. The challenge is to get them in sync. 1/22/2013
On The Streets Of New York… Banners To Raise Awareness Of Produce And Encourage Consumers And Media To Join The Industry in Celebrating Fresh!! reports that just in time to catch the Thanksgiving crowds, the Celebrating Fresh! banners, harkening the imminent arrival of The New York Produce Show and Conference, have been raised in midtown Manhattan! The Eastern Produce Council and PRODUCE BUSINESS magazine believe that just as it is important to have a world-class industry event, it is vitally important to raise the profile of the industry in the media capital of the world that one day, citizens all across the country, will also step up and help us Celebrate Fresh! Now we hope that you will decide to join us at The New York Produce Show and Conference. 11/27/2012
Amanda Cohen, Vegetable Chef And Owner Of Dirt Candy, To Cook With Her Favorite Foods At IDEATION FRESH Foodservice Forum reports that the program for the inaugural edition of the “Ideation Fresh” Foodservice Forum really was quite extraordinary. This year, we are ramping things up a notch, saluting Culinary “Evolution and Revolution,” as we use produce staples and specialties to create the menus of tomorrow. In one of our two chef demos at the Foodservice Forum, we will turn to a New York chef whose work is legend when it comes to elevating vegetables into culinary masterpieces. We asked Pundit Assistant Investigator, Michael Femia, to find out more. 11/27/2012
INNOVATION AS A BUSINESS DRIVER: A Global Produce Industry Perspective Part II Tali Grapes From Israel Speaks On A Panel With Sun World And Marks And Spencer At Global Trade Symposium. Big Innovation In A Small Country Helps Creates A Vital Supply Chain notes how the other day we pointed out an important supply chain program being held at The Global Trade Symposium, co-located with The New York Produce Show and Conference. It was an important piece because it combined so many of the keys to business success in the years to come. That interview was conducted with David Marguleas, Executive Vice President at Sun World. He will be appearing on the panel with DuDu Ivri of Tali Grapes and Zeina Orfali of Marks & Spencer, so we most anxiously wanted to extend this conversation. We asked Pundit Investigator and Special Projects Editor Mira Slott to see if she could find out more. 11/27/2012
Industry Veteran Dawn Gray To Discuss The Concept Of “Glocal” At Global Trade Symposium mentions how we last caught up with Dawn Gray when she was living in New Zealand and was working for ENZA— Pundit Pulse of The Industry: Enza’s Dawn Gray. We heard that in Dawn’s work, she was increasingly wrestling with the question of how in an age of global trade, producers and marketers could relate to the trending interest in where one’s food comes from. We were thrilled when Dawn accepted our invitation to address The Global Trade Symposium at The New York Produce Show and Conference. We wanted a sneak preview of what Dawn would be presenting and asked Jodean Robbins Duarte one of our senior contributing editors at Pundit sister publication, PRODUCE BUSINESS, to find out more. 11/27/2012
Get An Inside Look At The New Philadelphia Produce Wholesale Market By Taking A Tour During The New York Produce Show And Conference describes how ever since the founding of The New York Produce Show and Conference, we have had a tour bus head down to Philadelphia on the day after the trade show to see the brand new Philadelphia Wholesale Produce Market, the newest design in the country. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out what is new and exciting down in Philadelphia from John Vena who is on the Board of Directors of PWPM. 11/26/2012
INNOVATION AS A BUSINESS DRIVER: A Global Produce Industry Perspective Part I Sun World, Tali Grapes And Marks & Spencer Explore A Globally Aligned Supply Chain At The Global Trade Symposium During The New York Produce Show And Conference highlights David Marguleas, Executive Vice President at Sun World, who has lived his career at the locus of many trends — high-tech breeding programs, proprietary varieties, brand-building, global outreach and more — so when he offered to put together a panel that would provide a kind of case study as to how to do business effectively on a global scale, utilizing modern tools, we leapt at the opportunity. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. 11/26/2012
What Makes Consumers Willing To Pay More? University Of Delaware’s Kent Messer To Unveil A Unique Synthesis Of Multiple Studies At The New York Produce Show And Conference mentions how when we learned about some really intriguing research being done at the University of Delaware, we knew we had to reach out to Kent Messer, Ph.D., Associate Professor in the College of Agriculture and Natural Resources. We are thrilled he accepted the opportunity to make a presentation to the industry in New York. We asked Pundit Investigator and Special Projects Editor, Mira Slott, to find out more. 11/16/2012
Global Trade Symposium Keynote Speaker, Professor Tom Reardon, Will Discuss The Rapid Transformation, And Increasing Opportunities, Of Produce Markets In Emerging Countries explains that we knew that bringing Professor Thomas Reardon, Ph.D., to New York was a guarantee that we could deliver on our commitment to run world-class programming and deliver on our promise to help industry members to think bigger than they had before. We asked Pundit Investigator and Special Projects Editor, Mira Slott, to give us a sneak preview of what this gentleman and scholar would unveil at The Global Trade Symposium on December 4, 2012, in New York. 11/14/2012
A Special Announcement Regarding The Spouse/Companion Program At The New York Produce Show And Conference From Mrs. Pundit Herself hopes you’ll join the New York Produce Show’s Spouse/Companion Program high atop the Sheraton New York Hotel’s Duplex Penthouse Suite for breakfast and enjoy meeting new friends, make-up applications, chair massages and mini-manicures. Then hop on board our private luxurious (and heated!) tour bus to see the holiday lights and decorations of New York City. One can participate in any or all of the program’s events. Come and join the New York Produce Show’s Spouse/Companion Program to make new friends and tour the City during the holidays — you will see New York City at its finest! 11/14/2012
Pundit’s Mailbag — A Closer Look At Immigration And How Visas Work our piece, Immigration, One Of The Hottest Post-Election Issues, Will Be Brought To the Floor Of The New York Produce Show and Conference, highlighted this upcoming industry discussion as perfectly timed for a new national debate on immigration. We were pleased to receive a thoughtful inquiry on the immigration issue from Dan Cohen of Maccabee Seed Company. As Dan points out, not everyone wants every lifestyle, but compensation – broadly considered including vacation time, etc. — powerfully persuades people to look at various options more seriously. 11/14/2012
Meet The Gastronomes — And Learn About Their Mission To Increase Produce Consumption — At The New York Produce Show And Conference shares how in a recent piece we highlighted two truly fascinating presentations that are being given by Professor Gabriella Morini at the upcoming edition of The New York Produce Show and Conference and the co-located “Ideation Fresh” Foodservice Forum. Professor Morini works for the Universita Degli Studi Di Scienze Gastronomiche in Italy, which is a new member of the University Exchange Program that is a key component of The New York Produce Show and Conference. We wanted to know more about the milieu of this university that is producing such interesting research, so we asked Pundit Investigator and Special Projects Editor, Mira Slott, to find out more. 11/12/2012
Immigration, One Of The Hottest Post-Election Issues, Will Be Brought To The Floor Of The New York Produce Show And Conference finds that with the election behind us, the immigration issue is likely going to come to the forefront. It is also an issue where the produce industry has interests. We got wind that a triumvirate of Cornell’s finest were working on an immigration project, so we signed them up to present at The New York Produce Show and Conference. Then we sent Pundit Investigator and Special Projects Editor, Mira Slott, to find out more and to get a kind of “sneak preview” of their presentation. 11/12/2012
Food “To Die For” May Do Just That… Seminal Study Encouraging The Eating Of Bitter Vegetables For Health To Be Unveiled At New York Produce Show And Conference describes how at this year’s New York Produce Show & Conference we have expanded our University Exchange Program across the Atlantic to a most extraordinary Italian University, and the Professor the school is sending over is doing extraordinarily interesting research. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. 11/5/2012
Perceptions & Misperceptions: Consumer Attitudes On Organic & Local — University Of Connecticut Study To Be Unveiled At New York Produce Show & Conference learned that Professor Benjamin Campbell of the University of Connecticut was doing most interesting work regarding organic and local. We were thrilled to expand the New York Produce Show and Conference’s University Exchange Program to include both him and students from UConn this year. We asked Pundit Investigator and Special Projects Editor Mira Slott to gain some insight as to what Professor Campbell will be presenting in New York on December 5. 10/25/2012
Cornell Professor Miguel Gomez To Speak At New York Produce Show And Conference On Fruit & Vegetable Dispute Resolution Corporation writes that the vision of a unified global market sometimes runs into resistance from those who win or lose based on various trade rules. The lack of institutions for international trade reduces its volume because it increases transaction costs. The Fruit & Vegetable Dispute Resolution Corp. is specifically designed to address these issues among NAFTA countries. When we learned that Miguel Gómez had done important research in this area, we invited him to do a presentation at the Global Trade Symposium, an event co-located with The New York Produce Show & Conference and asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. 10/15/2012
Unprecedented Panel Of Retailers Will Keynote General Session Of New York Produce Show And Conference mentions that at the founding of The New York Produce Show and Conference we established a tradition, and we will continue it this year with the announcement of our Retail “Thought Leaders” Panel. The industry owes a note of thanks to the industry leaders who have volunteered to participate in this panel. Their willingness to share their insight is a gift which makes this industry better, year after year. We thank, in advance, the members of the 2012 Retail “Thought Leaders” Panel at The New York Produce Show and Conference. 9/20/2012
Now Accepting Nominations For Joe Nucci Award For Product Innovation writes that again this year, at The New York Produce Show and Conference, presented by the Eastern Produce Council and PRODUCE BUSINESS magazine, we will continue a tradition we started last year of honoring Joe Nucci and his creative spirit by presenting The Joe Nucci Award for Product Innovation in Service of Expanding Consumption of Fresh Fruits & Vegetables. Does your company have a product that represents the best in innovation that will lead to increased produce consumption? Do you know of a vendor or a customer that is on the forefront of such innovation? 9/6/2012
Support Grows For Vitamin D Enhanced Mushroom our piece — Vitamin D Enhancement In Mushrooms: Can This Be A Portal For The Produce Department Into Functional Foods? Professor Neal Hooker Of St. Joseph’s University Unveils The Latest Research At New York Produce Show And Conference — dealt with the mushroom industry’s efforts to produce and market mushrooms that are rich in Vitamin D. Such efforts may become very important. Produce is generally a poor source of Vitamin D, and a lot of recent work is pointing to the importance of Vitamin D. 2/20/2012
Farmer Lee Jones To Keynote IDEATION FRESH Foodservice Forum At The New York Produce Show And Conference received a letter in response to our coverage of the cantaloupe crisis from Karl Kolb Ph.D., Chief Science Officer at The High Sierra Group, who is also food safety consultant to a small, but certainly not obscure, farm in Ohio that is known as The Chef’s Garden. The public face of this operation is Farmer Lee Jones, who speaks widely and frequently on topics related to farming, sustainability, chefs and similar topics. Now we are thrilled to announce that Farmer Lee Jones has agreed to keynote the IDEATION FRESH Foodservice Forum. We asked Pundit Investigator and Special Projects Editor Mira Slott to meet with Farmer Jones and discover more in advance of his appearance. 10/27/2011
A FOCUS ON FLAVOR AND AN ALIGNED SUPPLY CHAIN The Cotton Candy Grape Makes Its American Debut At The New York Produce Show And Conference: How The Grapery, Mack Multiples And Sainsbury’s Delighted British Consumers And Boosted Sales With A Proprietary Program as we prepared for The New York Produce Show and Conference and the inaugural Global Trade Symposium, it is a special treat that we can highlight a supply chain that starts the Pandol farm and leads to the fat of a consumer in London. This presentation epitomizes what we are trying to promote — seamless supply chain integration — and illustrates the way aligned supply chains can produce value above and beyond commodity shipping. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more. First Mira spoke to the American side of the deal: Jim Beagle, CEO of the Grapery. We then had Mira discuss the British side with Bruce McGlashan, Technical Manager with Mack Multiples. 10/27/2011
New York Knicks’ Charles Oakley Will Be Cooking Up A Storm At New York Produce Show And Conference even though the New York Produce Show and Conference is a serious event, just as in life, there are lots of opportunities to provide some fun. For this year’s show, we brought along a superstar athlete who turns out to be focused on cooking, and he is going to do a cooking demo with students from culinary schools serving as sous chefs, talk us all through recipes as he prepares them, offer up samples and then sign autographs and have his photo taken! What a treat. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more from retired New York Knick, and current Assistant Coach for the Charlotte Bobcats, Charles Oakley. 10/27/2011
Cantaloupe Crisis Discussion To Take Place At New York Produce Show And Conference feels that with all the benefits of technology, there is something about sitting down face to face that can make it easier to think through industry problems and move toward improving the situation.
So at the upcoming edition of The New York Produce Show and Conference, we are going to steal a page from our IDEATION FRESH Foodservice Forum and do some ideation about this cantaloupe situation and its broader meaning for food safety and the industry. 10/23/2011
Foodservice At The New York Produce Show And Conference: Amy Myrdal Miller Of The Culinary Institute Of America To Engage The Industry Toward MyPlate Solutions That Will Increase Sales, Consumption And Public Health our idea behind the IDEATION FRESH Foodservice Forum was to assemble an intimate group of industry players who would think hard about how to turn a government concept into a reality. After all, the world won’t change its eating habits on demand, the industry will have to make that happen. Fortunately we have a dynamic lady ready to instruct, inspire and encourage the effort to make the dream of increased produce consumption a reality — and to help us create a future that is not only healthy, but delicious as well. We asked Pundit Investigator and Special Projects Editor Mira Slott to get a sense of what the effort in New York will actually be like from Amy Myrdal Miller, MS, RD, Director of Programs and Culinary Nutrition Strategic Initiatives at The Culinary Institute of America at Greystone. 10/20/2011
Richard Bright, Editor Of Reefer Trends, To Speak Out At The Global Trade Symposium: Confluence Of Containerization, Direct Buying And Private Label Will Change The International Produce Trade mentions that you can’t really think about international trade without thinking about transport, and there was only one man we thought could combine an understanding of what is happening with transportation and logistics with an understanding of what might this might mean for the world of produce. That man is Richard Bright, Managing Director of Reefer Trends, and we have mentioned him before in the Pundit. He’s coming over from the United Kingdom, and we asked Pundit Investigator and Special Projects Editor Mira Slott to find out what he would focus on in his presentation. 10/20/2011
Vitamin D Enhancement In Mushrooms: Can This Be A Portal For The Produce Department Into Functional Foods? Professor Neal Hooker Of St. Joseph’s University Unveils The Latest Research At New York Produce Show And Conference states that one of the beautiful facets of The New York Produce Show and Conference is that it draws on the great centers of learning in the region to create a workshop program that is both informative and useful. This year we have a St. Joseph’s faculty member working at the conflux of marketing, functional foods and public health. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more from Dr. Neal H. Hooker, CJ McNutt Professor of Food Marketing at Saint Joseph’s University. 10/20/2011
Lessons For Wal-Mart… The Rise And Fall Of A&P And The Future Of American Retailing:Marc Levinson To Present At The New York Produce Show And Conference at The New York Produce Show and Conference, we take pride in showcasing authors doing important work. This year we turn to Marc Levinson, author of “The Great A&P and the Struggle for Small Business in America,” a writer specializing in business and commerce but also one who seeks to draw bigger lessons from the history of discrete technologies and companies. With the future of NY metro retailing to be significantly affected by what happens to A&P, we asked Pundit Investigator and Special Projects Editor Mira Slott to see if she could learn more about what Marc Levinson would present at the event. 10/12/2011
ETHNIC AMERICA: Opportunities For Growers, Wholesalers And Retailers In Ethnic Produce Items... Rutgers University’s Dr. Ramu Govindasamy Unveils New Research feels that one of the really wonderful facets of The New York Produce Show and Conference is that we reach out to the great centers of learning in the region and give these institutions an opportunity to reach out to the produce industry. We host faculty presentations and it is shocking how little the industry knows about the research going on at these same institutions. We asked Pundit Investigator and Special Projects Editor Mira Slott to speak with a Professor from Rutgers, Dr. Ramu Govindasamy, who does work that is tightly targeted to the east coast and who is making his encore presentation at The New York Produce Show and Conference. 10/12/2011
What’s In A Name? Professor Brad Rickard Of Cornell Produces New Research That Indicates Shakespeare May Have Been In Error… On Apples At Least describes how the apple category is actually a fascinating one. It has shifted significantly to new varieties that combine higher margins with better flavor. It could be a model for much of the produce department. But beyond the mere development of new varieties, how they are named and marketed and how production is controlled, both to keep volume in line and insure they are grown in optimal places for quality, can make a great deal of difference. We asked Pundit Investigator and Special Projects Editor Mira Slott to see if she could get us a sneak preview of what Professor Rickard of Cornell University will be presenting on this topic at the New York Produce Show and Conference. 10/4/2011
Ideation Fresh Foodservice Forum Unveiled: New Conference Will Tackle MyPlate Challenge At New York Produce Show describes how ‘ideation’ is all about the birth of new ideas. It is a crucial process for individuals, companies, industries, indeed all human advancement. If you stare long enough at the word, you realize that “eat” is right at the heart of it. So the concept of ideation was a natural to place at the center of a new conference to be held in conjunction with The New York Produce Show and Conference, the Ideation Fresh Foodservice Forum. New York is an extraordinary center in foodservice and this conference is focused on drawing on the resources of the city and broader region to engage in some ideation about how we can actually make the plate half fresh produce. 9/27/2011
Cornell Professors To Present At The New York Produce Show And Conference: New Ways of Thinking About Local: Can The East Coast Develop A Broccoli Industry? at The New York Produce Show & Conference, one of the goals is to encourage greater interaction between the great centers of learning in the region and the produce industry. Among the most intriguing intelligences out there is that of Miguel I. Gomez from Cornell, and he is going to introduce us and all of the attendees to his colleague, Thomas Bjorkman who is Associate Professor of Vegetable Physiology, Department of Horticultural Sciences at Cornell University. This dynamic duo is working on the development of an East Coast broccoli industry that the researchers believe might be able to account for as much as 10% of US production. We asked Pundit Investigator and Special Projects Manager Mira Slott to find out more from Professors Miguel I. Gomez Thomas and Bjorkman of Cornell University. 9/22/2011
The Wall Street Journal’s Mary Anastasia O’Grady To Keynote New Global Trade Symposium At The New York Produce Show… Proceeds To Benefit Research For The Cure Of Pancreatic Cancer describes how this year’s New York Produce Show and Conference is a significantly richer event in terms of the workshops and seminars. In homage to New York’s traditional role as a gateway to America, we have installed a one-day special event the day before the trade show dedicated to the global trade of produce. The program is terrific, but there are two really special components to this inaugural event. First, we have had the extraordinary good fortune to secure Mary Anastasia O’Grady as our Keynote speaker. Following both the strict conflict-of-interest policies of The Wall Street Journal and the generous proclivities of her own heart, Mary asked that in lieu of a fee, funds be donated toward the fight to cure pancreatic cancer. 9/12/2011
The New York Produce Show And Conference Announces Retail "Thought Leaders" Panel... Be In New York City November 7-9, 2011 recalls how over a year ago we began the establishment of a new industry institution with a simple announcement of the creation of The New York Produce Show And Conference. Of course, when confronted with the overwhelming success of the event, the leaders of the Eastern Produce Council and your friends at PRODUCE BUSINESS had only one reaction: A joint vow to make the 2011 event even better. We established a tradition last year and will continue it this year with the announcement of our Retail “Thought Leaders” Panel. These key retailers, a “Who’s Who” of the industry, help define what actually happens in this dynamic marketplace. The Pundit will personally question these insightful leaders at the Keynote Breakfast on Tuesday, November, 8, 2011. 9/7/2011
Never Tell Me The Odds: One Man, One Disease, One Battle writes that over the years, I have often shared important personal events through my writing. My father had been losing weight and experiencing gastro-intestinal distress of various kinds, so we did a scan and discovered a mass. It was biopsied locally in Boca Raton, Florida, and was diagnosed as pancreatic cancer. Just two months ago, my parents came to The New York Produce Show and Conference. I’m very glad my father got to see that, and I really hope he will get to see the next edition of The New York Produce Show and Conference later this year as well. I think we have to take things one year at a time. 1/6/2011
From New York To New England, Always Something Good To Do mentions that The New York Produce Show and Conference attracted many association executives, including Laura Sullivan, Executive Director of the New England Produce Council, who sent us this sweet note. The folks in New England are always doing something good. If you are in the region, note that Bryan Silbermann, President and CEO of the Produce Marketing Association, is the headliner for the NEPC’s first event of the new year—a dinner on January 6. 12/24/2010
Where To Eat When It’s Too Late For Dinner And Too Early For Breakfast our explanations about the sleepless nights that led to planning The New York Produce Show and Conference brought a few kind words, including these from Gene Harris, Senior Purchasing Manager with Denny’s Corp. whose note reminds us of an experience the Pundit had with an injured Jr. Pundit who happily discovered that Denny’s will always be a place of incredible indulgence. 12/24/2010
Trying To make Your Holidays More Healthy And Delicious? Try Chef Camille Becerra’s Recipes Developed For The New York Produce Show And Conference with everyone cooking for the holidays, we thought it would be a good idea to let everyone know about some special recipes we had cooked up as part of the efforts of the Eastern Produce Council and PRODUCE BUSINESS magazine to boost produce consumption. At this year’s premier edition of The New York Produce Show and Conference, we worked with Top Chef Camille Becerra to cook up some truly delicious recipes for 6 fruits, 5 vegetables and 1 nut (chestnuts). It was best to be at the show and taste Chef Camille’s creations. Here, however, are easy downloads of each recipe. 12/24/2010
Magic In New York writes that New York is now getting ready for Christmas. It’s a magical time in an incredible place. Of course, the produce industry made its own magic in New York just last month as the trade gathered at The New York Produce Show and Conference, presented by The Eastern Produce Council and PRODUCE BUSINESS magazine. CNN superstar correspondent Louise Schiavone has been very busy doing a multitude of media projects plus helping young people by teaching at the Carey Business School at Johns Hopkins University. We knew Louise had a New York connection as well, as she has a master’s degree from the Columbia University Graduate School of Journalism. So when we started working on The New York Produce Show and Conference, we asked Louise if she would head up our video production effort. We were very lucky she said yes. 12/9/2010
Inaugural New York Produce Show And Conference Exceeds All Expectations; Provides Forum For Business, Education, Service and Networking EPC and PRODUCE BUSINESS Vow Even Better Event In 2011 believes it is perhaps customary to play it cool when one has launched a successful new industry institution such as The New York Produce Show and Conference—make it seem as if we always knew that success was inevitable. This all happened because, as all success happens, opportunity met preparation. The community needed a place to gather and for a year a team of dedicated professionals worked day and night to build it. Of course we also had the enormous advantage that comes when you are doing work that comes from the heart. We promise to work twice as hard and, with a little experience under our belt, twice as smart — to make the 2011 version of the New York Produce Show and Conference twice as fantastic! 11/22/2010
The Produce Industry Is Flying High In New York City! describes how one of our goals when we launched PRODUCE BUSINESS 25 years ago was to help elevate the esteem in which the industry was held among policy makers, consumers, the media, academia and, indeed, the industry members themselves and their families. We doubled down on this goal when the Eastern Produce Council and PRODUCE BUSINESS joined hands to present The New York Produce Show and Conference. Now, with the show imminent, high above The Avenue of the America — that is 6th Avenue for the native New Yorkers reading — there are banners flying proclaiming the existence of a new industry institution — The New York Produce Show and Conference. 11/8/2010
Hunts Point Produce Market Unveils New Marketing/PR Campaign At The New York Produce Show And Conference explains that the Hunts Point Market is probably the most misunderstood institution in our industry. Retailers often think they save money by cutting out the middleman, but there is a great deal of doubt about that point. Shippers also sometimes misunderstand the value of Hunts Point to their business. The truth is that the market and the people on it don’t get the respect they deserve. Now, this colossus of produce marketing is stirring and about to do some marketing of its own, a kickoff of which is taking place at The New York Produce Show and Conference, which includes a special tour of the market. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more from Joel Fierman, President of Joseph Fierman & Son. 11/8/2010
Top Chef Camille Becerra To Cook Up Produce Dishes At The New York Produce Show And Conference in planning The New York Produce Show and Conference, we knew that we couldn’t be in a great restaurant town like New York and not do some cooking. Chef Camille Becerra will be with us at the New York Produce Show and Conference all day cooking, teaching, laughing and sampling. We were fortunate to find someone who shares our mission and who is willing to share the profits of a most interesting life. We asked Pundit Investigator and Special Projects Editor Mira Slott to speak with Camille and find out more. 11/8/2010
New York Produce Show And Conference Ramps Up Effort To Reach Consumer Influencers Lewis & Neale Provides Added Firepower With A NY Presence explains that since The New York Produce Show and Conference only has a one-day trade show, we see the type of outreach first mentioned in our piece, New York Produce Show And Conference Retains DMA Solutions For Consumer-Influencer Outreach, as crucial to the event. Dan’l Mackey Almy of DMA Solutions and her team have simply been dynamos, and it became obvious that the potential for this outreach, not only to traditional media but also to influential bloggers, chefs and their organizations, health-care and health promotion groups and others in a position to influence consumers — had barely been approached. When the need for a New York-based team became obvious, there was only one choice—the doyen of food and beverage communications, Anita Fial of Lewis & Neal, a division of CRT/tanaka. 11/5/2010
Tour To New Philadelphia Wholesale Produce Market Offers A Glimpse Into The Future Of Produce Wholesaling In America before we head off to see the newly named Philadelphia Wholesale Produce Market on a Bus Tour scheduled to depart the Hilton New York Hotel at 8 am on Thursday, November 11, 2010, we asked Pundit Investigator and Special Projects Editor, Mira Slott, to speak with man heading up the effort to promote the new market and see if we could gain some insight as to what we will see from John Vena, President of John Vena, Inc. 11/5/2010
Dr. Johan Van Deventer Travels From South Africa To Join Thought Leaders Panel at The New York Produce Show And Conference as we began the planning for the program content of The New York Produce Show and Conference, we knew that rather than focusing on any one individual, we wanted the “keynote” to be a large panel representing the breadth and diversity of the region. So we are pleased to announce that completing our “Thought Leaders” panel is an industry leader who is traveling from the Southern Hemisphere to provide a completely different perspective to our panel. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more from Dr. Johan Van Deventer, Managing Director of Freshmark, Subsidiary of the Shoprite Group in Western Cape, South Africa. 11/5/2010
When In New York… Meet The Vegetable Butcher At Mario Batali’s Eataly explains that when we sat down to design The New York Produce Show and Conference, we knew that it would be a shame to bring so many people to the Big Apple and have them spend the whole time in a convention center. Thus was born a tour program running from Philadelphia to New York. It is not unusual that the most anticipated stop on the tour should be the newest food concept — Eataly. The store has incredible things for all departments, but for produce it has something unique, America’s first vegetable butcher, Jennifer Rubell, who turns food into art. Rubell masterminded the job of Vegetable Butcher at Eataly. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out what does this mean? 11/5/2010
Pundit Mailbag — Professor John Stanton’s Presentation At New York Produce Show And Conference ‘Worth The Registration Fee Alone’ our piece highlighting Professor John Stanton’s research into the local vs. organic issue, titled Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic, brought this enthusiastic response from Jim Allen, President of the New York Apple Association. We appreciate Jim’s vote of confidence and, yes, the conference alone would be worth attending. Add in a trade show, cooking demos, networking events, general session and the historical nature of this event and we feel very good about how it is all coming together. 10/25/2010
New York Produce Show And Conference Retains DMA Solutions For Consumer-Influencer Outreach shares how Dan’l Almy of DMA Solutions has often contributed to the Pundit and recently, on her blog, The Core, Dan’l addressed an issue of how to make the third day of PMA’s trade show more productive. Dan’l is very focused on outreach to the consumer and has been speaking for years to lots of people in the industry about how we engage consumers by inviting ‘influencers’ to trade shows. At The New York Produce Show and Conference, both the Eastern Produce Council and PRODUCE BUSINESS have already been working on attracting many of these influencers, but Dan’l crystallized the idea in a fresh new way. 10/25/2010
PTI Voice Pick Code Solution May Propel Progress, While Presentation By Gary Fleming At New York Produce Show And Conference Offers Path For Fragmented New York Region Closer To Compliance with The New York Produce Show & Conference fast upon us, we wanted to deal with traceability from the angle of how this can all play out among smaller supply chain members. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more and called upon Gary Fleming, who now heads his own consultancy but had previously been Vice President of Industry Technology & Standards at the Produce Marketing Association, where he headed up PMA’s traceability efforts. 10/25/2010
Cornell’s Brad Rickard To Unveil Generic Produce Promotion Research Done By Cornell And Arizona State University At New York Produce Show And Conference finds the debate over the proposal for a mandatory assessment to support a generic produce promotion program is beginning to bear fruit for the industry and the world. Brad Rickard from Cornell is part of a team that has been working on a project that uses experimental economics to examine consumer response to commodity-specific media advertising and broad-based media advertising for fruits and vegetables. We invited Brad Rickard to unveil this important research at The New York Produce Show and Conference. We asked Pundit Investigator and Special Projects Editor Mira Slott to get us a sneak preview. 10/25/2010
Exciting Spouse/Companion Program Highlighted At The New York Produce Show And Conference reports that The New York Produce Show and Conference is a serious, work-related event. Included are a top retail panel, many workshops and seminars, important networking events, informative tours and a sold-out trade show. It will certainly be pleasant, but the attendees are there to work. Spouses and companions, though, are sometimes free to simply enjoy the City. The New York Produce Show and Conference is helping to facilitate this by offering a wonderful spouse/companion program. 10/21/2010
Rooftop Farm Just Part Of The New York Experience writes how one of the great things about The New York Produce Show and Conference is that attendees have an opportunity to broaden their horizons — intellectually and physically — because, in addition to the trade show and conference, the event also includes community exploration in the form of incredible tours. Our fantastic New York City tour includes prominent and innovative retailers and a visit to a unique urban rooftop farm, the Brooklyn Grange. We asked Pundit Investigator and Special Projects Editor Mira Slott to visit the farm and get us a little preview of what we can expect to see on the tour from Ben Flanner, Head Farmer at the Brooklyn Grange. 10/21/2010
Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic among the things that those of us at the Eastern Produce Council and PRODUCE BUSINESS are most proud of regarding The New York Produce Show and Conference is how hard we’ve worked to draw on the intellectual activity of the region. One of the workshops will unveil important research on the theme of “Local vs. Organic,” utilizing apples as a case study. The ground-breaking research was conducted by Professor John Stanton, and Associate Professor Fred Wirth, both in the Department of Food Marketing at St. Joseph’s University, and D.R. Wiley, a specialist in choice theory. We asked Mira Slott, Pundit Investigator and Special Projects Editor, to learn more about the research John will present. 10/21/2010
Rutger’s Professor Ramu Govindasamy To Speak Out At The New York Produce Show And Conference…Research On Asian And Hispanic Produce Marketing On The East Coast Identifies A Profitable Opportunity explains that one of the goals of the New York Produce Show & Conference is to uncover the great diversity of work done in the region and about the region. A great part of this work is done at the region’s many fine universities. So we asked Pundit investigator and special projects editor Mira Slott to find out more from Dr. Ramu Govindasamy,
Associate Professor in the Department of Agricultural Food & Resource Economics, and Associate Director of Research for the Food Policy Institute at Rutgers University. 10/14/2010
A New Hypothesis On Local: To Boost Sales, Sell It Through Supermarkets... Cornell’s Miguel Gomez Previews His Upcoming Talk At The New York Produce Show And Conference reveals that a part of undertaking the New York Produce Show & Conference has involved an outreach to local centers of learning where we have sought out brilliant young scholars who are working hard to better understand issues of concern to the trade. Within this category is Miguel I. Gomez of Cornell University. Professor Gomez will be coming to Manhattan to discuss a research project on local supply chains. We asked Mira Slott, Pundit Investigator and Special Projects Editor, to see if she could give us a sneak preview as to what attendees would learn at The New York Produce Show and Conference. 10/1/2010
Famed Food Writer Joan Nathan To Speak At New York Produce Show And Conference mentions that we are pleased to have an opportunity to introduce to the industry a speaker who we are honored to feature at The New York Produce Show and Conference: Joan Nathan, a distinguished author, lecturer, curator and television host. As a kind of preview of the role that produce has played in her culinary and professional, we asked Mira Slott, Pundit Investigator and Special Projects Editor, to find out more. 8/30/2010
Retail “Thought Leaders” Panel Announced For The New York Produce Show And Conference explains that it is one amazing thing to watch the produce community of New York and the broader mid-Atlantic region join in support of The New York Produce Show and Conference. Attendees will see this support on Wednesday morning, when the keynote breakfast highlights a selection of retail thought-leaders from across the region. Yours truly will engage these retail thought-leaders in an invigorating discussion on the state of the industry and how we can work together to enhance our mutual success. The following leaders of the retail produce trade in the region are scheduled to participate in the Retail “Thought Leaders” Panel, the marquis presentation at the general session breakfast on the morning of November 10, 2010. 8/10/2010
New York Metro’s Economy Is 12th Largest In The World admits that when we announced the unveiling of The New York Produce Show And Conference, we were not prepared for the avalanche of support. Although much of it came from industry members looking to support the members and staff of the Eastern Produce Council and the team that puts out PRODUCE BUSINESS, PerishableNews.com and, of course, the “Pundit” — the business case for the show is overwhelming. A new report from The United States Conference of Mayors makes the case pretty dramatically. The report includes a chart that is titled, “If U.S. Metro Economies Were Nations.” We’ve excerpted the top 15 listings in the chart you see aside this article and it shows that only the New York metro area would rank as one of the top 15 economies in the world if metro areas were counted like countries. 1/28/2010
Pundit’s Mailbag — New York Produce Show And Conference ‘Endorsement’ received a note referencing our piece, New Event Planned for 2010: Eastern Produce Council and PRODUCE BUSINESS Announce The New York Produce Show And Conference, from Dick Spezzano, President of Spezzano Consulting Service, who congratulates us on our new endeavor. As a veteran of regional events like these, Dick has seen firsthand the complexity that putting together an event like this involves — of course he also saw how much the industry can gain from such an event. So his praise for the idea carries special weight. 1/18/2010
New Event Planned For 2010: Eastern Produce Council And PRODUCE BUSINESS Announce The New York Produce Show And Conference as national produce industry shows have thrived, we have also seen a plethora of interest in regional events. Not everyone in the industry can pick up and travel to an event. They don’t have the time, the budget is limited, etc. This creates an opportunity for these regional events to thrive. This Pundit’s roots run deep in the New York region and so we are just thrilled to announce that the Eastern Produce Council and PRODUCE BUSINESS magazine have joined forces to present a new, world-class event for the region: The New York Produce Show And Conference. 12/18/2009
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