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Robinson Fresh To Offer Fresh Intelligence And Hands-on Knowledge About Omni-Channel Consumers During Special Tour To Its Amsterdam HQ  

As part of The Amsterdam Produce Summit, we offer two regional tours. One is a tour of Amsterdam retailers with a special focus on those doing interesting Omni-Channel work. The other is a tour of the European headquarters of CH Robinson and Robinson Fresh. Executives of these two companies have done us, and the industry, a special favor in doing an important research report on the nexus of produce and omni-channel.

Robinson Fresh is an unusual produce company, one willing to invest in gaining insight that can really help its customers… and elevate the industry. We are most grateful that they will be unveiling the results of their latest Omni-Channel study in Amsterdam. We asked Pundit Investigator and Special Projects Editor Mira Slott to get us a sneak preview of what those on the tour to Robinson Fresh’s European Headquarters will learn while in Amsterdam:

Vice President of Sales and Marketing
Robinson Fresh
Eden Prairie, Minnesota

Q: As Omni-Channel is the theme for the entire conference, we’re excited to learn you have new research to reveal in Amsterdam to help attendees navigate this phenomenon. Will this be an extension of the consumer research you presented to attendees on last year’s Robinson Fresh tour?

A: Our Omni-Channel research will be ‘hot off the press.’ We have initial results, but they have not yet been fully analyzed, so the benefit for those attendees will be that the research will be very fresh and new; however, we can’t go into the details yet of what those results are, but we can go into the details of what we’re anticipating.  We’re working with our teams to be able to share some statistics and key insights in Amsterdam.

Q: Can you outline the targeted areas of research you’re delving into and why?

A: There are a few things we are looking into as part of our Omni-Channel research. For example, who is most likely to purchase online versus instore (age, location, family size, etc.)? What, if any, motivators drive or deter purchases (such as brand, the item purchased, availability, reviews, etc.)? What recommendations are revealed to capture the sale?

Q: OK. Could you provide context on the impetus of this research?

A: I’ll kick us off here on why Robinson Fresh got involved in this space to begin with. Ultimately, as we continue to grow across the globe, what we’ve seen is the consumer continues to change and shift, both from a geographical perspective and demographic one, across multiple generations.

As we build our company presence, and as we see our retail customers and other key stakeholders servicing the consumers, the more value we can bring… the more data we can deliver to help drive sales of fruits and vegetables to those retailers and other consumer-facing channels. That data empowers these outlets and allows us to bring them customized product solutions and best-in-class supply chain services to address those shifting consumer needs.

Q; How does the competitive retail and supplier landscape look like now?

A: Today is Monday, and the environment has probably changed since I left the office Friday. I’m saying that tongue-and-cheek, but the reality is the landscape is changing quite dramatically, and at different speeds, depending on the demographics we’re talking about, and depending on the geography.

Certainly, we’ve seen more of a shift to online purchasing of fresh produce, probably not surprising to you, but that shift is changing at various speeds in different parts of the world. When we talk to our customers in China, the growth for online purchase of fruits and vegetables is certainly more dramatic than we’ve seen in other areas like Western Europe and the U.S. However, we continue to see shifts in that direction as well.

For us, we are focused on that connection between retailers and other key customer channels to building trust with the consumer. That’s what it’s really about -- allowing consumers to have trust that the products they’re purchasing now online are the same quality they would purchase themselves in a brick-and-mortar format.

So, it’s how do you build trust, how do you produce the products and distribute those products through these outlets that allow consumers to buy products in a fashion that’s most convenient for them in the way they want to buy?

Across all channels, we believe we will continue to see the growth in consumption of fruits and vegetables and the way those products are purchased, so being able to manage expectations, manage that trust, is very important.

Q: Are there different strategies for producing and distributing products through e-commerce versus brick-and-mortar. Are you broadening your repacking operations or working with your suppliers to do different kinds of services to meet e-commerce requirements and demands?

A: It’s really about the speed on how information flows today. If you think about how e-commerce companies purchase products or the packaging and how they design the product to meet consumer needs across all of these channels, I think the key difference we’ve seen -- that we’ve been able to keep up with and continue to make investments in -- is the speed in which products are demanded and needed.

So, certainly there are different packaging requirements. Certainly, brands of products have become more important than ever before. When consumers buy brands on line, there is a certain trust and expectation that the consumer has. Whether packing for a retailer’s private label or packing under our own brand to give consumers different experiences and different expectations around the globe, that’s important.  

But really it’s the speed of getting information, the speed of getting faster deliveries and more efficiencies to drive costs out of the supply chain, and to be able to deliver that value to our clients. This enables them to quickly react to the needs of their consumers, who are purchasing online more often and are doing so in ways that have changed their own expectations to having products delivered to them or where they want to pick them up in a much more expedient fashion than ever before.

Q: Can you talk more about logistics challenges in an Omni-Channel future?

A: In our previous discussions, we’ve talked a lot about logistics. We’re a global logistics company, one of the largest in the world focused on fruits and vegetables. That uniquely qualifies us to be able to meet demands of our clients and ultimately the end consumer, because of our strength in temperature-controlled logistics globally.

Whether it’s leveraging our massive scale or creating efficiencies on the logistics side using our service centers around world — which can help deliver the final-mile solutions to our customers  or by using our technology platforms that increase visibility and transparency through the entire supply chain which again feeds into that trust our customers require, and that the end consumers require as well – our goal is to move products around the globe in such a fashion that increases the freshness to the store and the consumer no matter what channel it’s purchased from.  All of this boils down to speed, transparency, efficient logistics and properly managing the cold chain.

Q: I wanted to go back to your point about the influence of brands in consumer purchase decisions; about the association of brands and trust when consumers are shopping online. Could you talk more about how Omni-Channel could affect branding and private label strategies?

A: Our analytics team discovered a telling statistic we can share for online sales of produce. For those who already buy produce online (occasionally or more), they’re even more likely to say brands increase their comfort level. In fact, 57 percent of those who buy produce regularly online said, “Definitely, yes, brands increase my comfort level,” with an additional 25 percent saying “Probably yes,” brands increase the comfort level for them.

One thing is for sure: consumers will always value brands, and brands come in various shapes and sizes, whether you’re an online retailer or brick-and-mortar retailer or in many of the formats we operate in today that navigate across multiple channels. Ensuring that the right brands are in place that the consumer at the point of purchase feels good about that purchase… and being able to deliver that brand promise with high quality products and execution, that’s the key.

From a category management approach that we’ve taken across the entire enterprise, what consumers value… the type of packaging they value, how do we make our clients better by insuring that the products on their shelves are there to improve point-of-purchase sales to drive more volume, that’s the key.

And for us, although we represent iconic brands, like Welch’s, Motts, Tropicana and Green Giant Fresh, which certainly have quite an appeal across multiple demographics and geographies, we also realize that meeting the needs of our clients across our entire supply chain, and ultimately the end consumer regardless of the brand strategy, has been very important to us.

Q: Do you think there is a move towards more private label with Omni-Channel?

A: It’s an interesting question and one that I read quite a bit about in some of the other panelists’ preview pieces for the Amsterdam Produce Summit. I think it really depends on a variety of factors. I’ll go back to demographics, geography, age, etc. I think all of those play a role in how brands are valued at the consumer level. In certain pockets, private label has shown it can be quite robust in terms of growth on the consumer side of things, but also, I think brands across all categories have really increased.

Q: Will you be pulling out some of this distinguishing data in Amsterdam?

A: This is part of the information and the hidden secrets we plan to share in Amsterdam and with our clients. Those attending the tour at our headquarters in Amsterdam will be able to learn a little more about what we’ve discovered through our research.

Q: Since you are still working on the analytics, and want to leave some surprises for attendees, could you provide insights into the significance of the results?  And can it be translated to direct increases in sales and profitability?

A; What we’ve done at Robinson Fresh over the past couple of years, and, really recently where we’ve taken it, is an enterprise approach to category management. Through this discipline, our team has learned to apply a common framework to better understand and interpret consumer needs.

When you look at data that we’ve captured, not only from our own research we’ve done with own clients, but the research we’ve captured across the entire globe in multiple channels, and when you take that data and its interpretation, the results given to our clients will help them improve their supply chain and their profitability levels at the point at which the consumers are purchasing that product.

Q: Do you have any examples?

A: When you think about our category management approach and taking that enterprise-wide application, the 15,000 employees at CH Robinson around the globe, the more than 100,000 clients that we have, and our focus in being a leader in the fresh food industry, it really gives us quite a bit of data points to be able to investigate and bring back that information to our key clients to help them make better decisions.

We’ve taken a holistic supply-chain approach from innovation and new products we’ve recently launched because of the data and what we’ve heard from consumers. Think about things like convenience, and then our new relationship with Albert Bartlett and the Perfect Potato we launched recently at the PMA Fresh Summit…. that’s one example of an outcome that we’ve learned from the data, global relationships, etc. You take that into product development and execute the final product with a bit of innovation, and that brings value to the consumer and increases sales for the retailer.  

Looking at the entire supply chain holistically is really the value Robinson Fresh brings to the marketplace.

I’d like to bring in Jag Gill, our customer group manager in Europe, into the conversation here for another good example -- our strategic alliance with Chilean fruit producer Verfrut, and what a best-in-practice supply chain execution can mean, not only to our two organizations, but ultimately to the consumer.

[Editor’s note, Jag joins the discussion from the Amsterdam office].

Jag: I can give you a peak into that relationship… One of the exciting things that changed from this time last year is that we are now the exclusive partner with Verfrut into Europe. Verfrut is the largest Chilean grape grower and also a significant Peruvian grape grower. They also have many other items that they grow, and they control 100 percent of their own production.

We offer Verfrut an outlet and logistics they would otherwise not have, and they offer us a great quality product, so it’s a very symbiotic relationship and something we’re looking forward to speaking about at the Summit.

[Editor’s note: You can read more on Robinson Fresh’ accelerated European growth strategies here in our sister publication Produce Business UK.]

Q: Thank you for that additional insight. Let’s tie this back in with your Omni-Channel research since this will be a focus in Amsterdam..

A: We definitely appreciate your targeted Omni-Channel approach at the Summit.  If you think about the research we’ve done, as consumers get more comfortable with technology across all age groups, the ability or the desire and willingness to use online platforms to purchase products is going to continue to increase. If you think of young folks, like you and me, how comfortable we’ve gotten with purchasing products online.

Q: Thanks for including me in the young folks’ category!

A: As we get older and tend to spend less time out of our homes, or not traveling as much, the desire and need for convenience and trust in brands and products, whether it’s a proprietary brand, like the ones we produce, or brands that are retail-produced, that trust, that connection to the consumer, is going to continue to change and evolve. And for us, taking a holistic logistics-chain approach to driving efficiencies in order to increase freshness into the marketplace is what we focus on. We want to bring new, innovative products that are branded, convenient, and efficient for consumers to prepare a great quality meal at home, and we want to also deliver high quality products all the way through the foodservice sector and through large retailer that attach themselves to consumers through multi-channels.

Q: Do you have a division that’s working on developing innovative products, new packaging, etc., and different collaborative partnerships? How does the creative process unfold?

A: It’s a great question. As a multinational, with the Robinson Fresh division, we look to create fresh food solutions that ultimately appeal to the consumer and drive sales for our customers. Our service centers are scattered across the globe for repacking products and producing products that bring value to the consumer. Really, we run the gamut.  

We see ourselves as a solutions-provider, with strong grower relationships around the world, and a dynamic supply chain logistics. In the process, it’s about allowing those in the supply chain who perform best at producing these products, whatever the function may be, through some of our relationships with proprietary seed companies in various parts of the world, to producing these products through grower relationships, repacking, providing temperature control logistics, visibility and speed, using integrated technology platform that gives visibility to everyone across the supply chain.

That’s really what we’re talking about here -- a category-management approach that’s integrated and provides helpful data and information to our clients, allowing them to increase sales to consumers. For the Amsterdam Summit, we’re really focusing on the consumer and how consumer behaviors are changing.

Q: Can I get you to elaborate a little more?

A: One thing is for sure: As the ability to purchase products online matures, companies like Robinson Fresh, which can execute across the entire supply chain, will get better at delivering products that meet the consumer, whether it’s at the store, or a click-and-brick model, or delivered to the consumer’s door. All of that is shifting and changing at a pretty rapid rate. And our role is to help facilitate that with actions that build trust and confidence in the consumer to continue to increase the consumption of fruits and vegetables. 

Q: There are going to be a lot of major retailers at the conference as well a range of suppliers. What would you like the key takeaways to be?

A: For retailers, it’s really about the value companies bring across the entire supply chain with products and services they need to achieve their goals and ensure a better consumer experience.

It’s important for retailers to not discount any part of that supply chain, whether it’s a logistics provider, the ability to transmit data faster and in a more transparent fashion, or to produce and deliver product that the consumer can feel better about, and trust. We all have an obligation as an industry to do that.

Whether you’re the retailer, the logistics provider, the grower, the seed company, whether you’re providing category management expertise..when all these parties work together to bring value to the consumer, the industry wins.

Were on the right side of things. Being in the fresh fruit and vegetable industry is a dynamic place to be in. There is a lot of growth opportunity for sure, but we’re bringing value to the consumer, health and wellness and convenience to the consumer. So, I would say to everybody attending the Amsterdam Produce Summit, we’re in this together. It takes key relationships to be able to drive that value.  

Q: We’ve talked many times about the push and pull of retailers wanting to go direct and eliminate middlemen, and the complexities of the fresh produce supply chain. Have you seen Omni-Channel strategies impact this dynamic?

A: We have seen that change quite a bit. In fact, what we’ve seen is companies throughout the entire supply chain more and more willing to create relationships forward and backward across that supply chain. As this industry becomes increasingly more complex, with more regulations, more geographical diversity, the desire of consumers to have products 12 months a year … as consumer demands continue to change, the ability to form relationships to bring the most value and efficiency out of that supply chain is extremely important.

As we continue to diversify across all areas with key products and services we bring to the supply chain, we have seen our value proposition in the marketplace continue to increase. Our relationship with Verfrut is a perfect example. We take a global logistics company with category management expertise, integrated technology, the ability to have sales and marketing expertise, and a footprint in Europe like we have today; there’s not one company that can do all that today, so it takes special relationships to be able to deliver that value, to adapt,  evolve and shift to meet the needs of the consumer.  It’s like building an all-star team, where everyone wins.

Q: You will certainly be part of a winning all-star team in Amsterdam!

A: The conference will be a great opportunity to network and gain insights. We value your shows in Amsterdam, London and New York, and the relationships we’ve built over these many years.  We see the tremendous opportunities with the attendees at these iconic events. They continue to grow in influence and, as they do, the ability for us to communicate with key relationships across the globe and the entire industry really gets us geared up for this.

It doesn’t hurt that our European headquarters is just a few kilometers away from the Amsterdam Produce Summit. It’s a convenient way for us to meet our clients and tell our message of the solutions we bring.  We also hope we can offer beneficial information through our latest research that can help attendees and the industry as a whole.


Many thanks to Gary York, Jag Gill and the Robinson Fresh and CH Robinson organization for being willing to open their European headquarters and unveil such important research. In doing so, they help Amsterdam Produce Summit attendees but, also, the industry as a whole.

The Amsterdam Produce Summit gathers the best and the brightest for education and interchange to understand and to help create a new tomorrow for the produce industry.

Join us in Amsterdam and position yourself and your organization to be a winner in the years ahead.

You can register for The Amsterdam Produce Summit right here.

If you need a hotel room in our headquarters hotel, just let us know here.

If you want more information about the Spouse/Companion Program, just ask here.

And let us know here if you want information on the tours, conducted on November 14, one day after our one-day conference.

If you are interested in exhibiting or sponsoring the event, let us know here.

This is the only event of its type in the world. Come be a part of it. Come to The Amsterdam Produce Summit.

Powerful Panel Of Produce And Omni-Channel Experts Assembled For Amsterdam Produce Summit

As a lead up to The Amsterdam Produce Summit — which this year is themed: Retail Strategies: Seizing Success In The Omni-Channel Future — we’ve run a series of “sneak preview” articles with our key speakers:

WALMART (Rand Waddoups)

ONLY IN AMSTERDAM… Walmart’s Senior Director Of Omnichannel Rand Waddoups To Talk About Ways To Build E-commerce Synergies With Produce


‘Captain of Retail’ Jorg Snoeck Speaks at Amsterdam Produce Summit: How to Navigate the Omni-Channel Revolution – New Consumers, New Technology, New Outlets for Shopping


Kantar Worldwide To Highlight Fresh Data At Amsterdam Produce Summit

Kantar Worldpanel Interview Part II - 10 DATA-RICH INGREDIENTS TO OMNI-CHANNEL SUCCESS 'E-Commerce Is A Must-Have, And Fresh Produce Will Be The Next Playing Ground.'


Cornell Professor Miguel Gómez Reveals How Omni-Channel Retailing Creates Challenges And Opportunities For The Produce Supply Chain


AMSTERDAM PRODUCE SUMMIT PREVIEW PART I: Branding and Packaging Expert Lisa Cork Takes Deep Dive Into Omni-Channel Retailing And The Prospects For Fresh

AMSTERDAM PRODUCE SUMMIT PREVIEW (PART II) More From Packaging Expert Lisa Cork:  Omni-channel Retailing Opens Floodgates Of Produce Marketing Opportunities (And Challenges) 


Markon’s Tim York To Speak In Amsterdam: How To Profit From Omni-Channel Proficiency… Foodservice, Retail And The Produce Supply Chain

FRUITDAY (Loren Zhao)

EXCLUSIVE PRESENTATION AT AMSTERDAM PRODUCE SUMMIT: Chinese Entrepreneur And Practice-Leader Loren Zhao Talks About His Company, FruitDay, And Shares Real-World Knowledge On Selling Fruit To Consumers Via E-Commerce While Previewing The Omni-Channel Future

It is a formidable array of talent and expertise gathered together in Amsterdam, an Iconic innovation city in the Netherlands, the very heart of the global produce trade.

The subject of Omni-Channel is an important one for the produce industry. It lies at the center of how, as an industry, we will bring our products to market. Yet because it is not obviously relevant to a particular job classification in produce, it is not an easy event to sell tickets to. But we felt an obligation to help advance the industry on this crucial topic.

In addition to presentations, at the event we will also have a spirited discussion about the intersection of Omni-Channel and the produce industry. Our key speakers will be joined by Maarten van Hamburg.  He is a powerhouse in the Dutch produce industry. He is the general manager of Bakker Barendrecht, which is the service provider and strategic partner for Albert Heijn. This type of service provider is almost unknown in America, with only FreshPro and Kings Food Markets in New Jersey having a similar relationship, but he will root our discussion in the realities of today’s produce and retail business.

It is our pleasure to unveil the 2018 Thought-Leader Panel at The Amsterdam Produce Summit:

Lisa Cork
Fresh Produce Marketing
Auckland, New Zealand

Lisa Cork is an award-winning strategist who transforms produce businesses from being production–centric to consumer-centric, helping them to increase sales, own their category and become suppliers that stand out in a crowded marketplace. Over her 30-year career, she has shaped current thinking on produce marketing and branding through her writing, speaking and industry involvement. Working with clients globally, she regularly travels the world, enabling her to incorporate the latest international trends and insights into her client work.

As CEO of Fresh Produce Marketing, Lisa is passionate about helping fresh produce companies challenge their status-quo thinking and implement strategies that future-proof their business and deliver a substantial return on investment.

Outside of work, Lisa loves to travel and summit mountains in exotic locations. You can follow her on LinkedIn: LisaSCork and Twitter @LisaCork_FPM. 

Associate Professor
Charles H. Dyson School of Applied Economics and Management
Cornell University
Ithaca, New York

Miguel I. Gómez Is Associate Professor in the Dyson School of Applied Economics and Management, Cornell SC Johnson College of Business, Cornell University. He is also a Faculty Fellow, Atkinson Center for a Sustainable Future, Cornell University. Professor Gómez concentrates his research and extension program on two interrelated areas under the umbrella of food marketing and distribution, with emphasis on fruits and vegetables: Assessment of competitiveness and sustainability of food value chains; and the study of business-to-business and business-to-consumer food markets. The scope of his research and outreach program is global, emphasizing food value chains in Latin America.

Global Shopper and Retail Director
Kantar Worldpanel
Barcelona, Spain

Stéphane has been working in the French & Spanish Fasat Moving Consumer Goods (FMCG) industry for 25 years in several agencies and manufacturers in a range of client-facing, marketing and team management roles.

His current job is to help global manufacturers and retailers to drive value, understanding how shoppers are likely to behave and change in the future. He is the author of papers on e-commerce and omni-channel. His latest release is “finding growth in reinvented retail,” issued in June 2018.

Antwerpen, Belgium

Jorg Snoeck, aka Captain of Retail, is the founder of RetailDetail, the leading communication and networking platform for all professionals in retail and FMCG (Fast Moving Consumer Goods) in the Benelux. By sharing knowledge and inspiration, RetailDetail has grown to become a vital partner in the world of retailing.

He is also the founding father of the travelling experience center Future of Shopping Roadshow and of the knowledge center RetailHub, where industry professionals can immerse themselves into the future of retail and FMCG. As the newest addition to the RetailDetail network, RetailHub is more than a place; it’s a dynamic platform, where new trends, evolutions and questions are treated.

Jorg Snoeck is on a personal mission to ensure more entrepreneurs and business can continue to thrive in the challenging and rapidly changing retail landscape. That’s why his aim is to enlarge the common brain of this industry in turmoil. Given his degree and background in marketing, his passion especially lies with the analysis of shopping behavior and the scrutiny of the changing consumer.

General Manager
Bakker Barendrecht
Handelsweg, The Netherlands

Maarten van Hamburg is General Manager of  Bakker Barendrecht, a Greenyard company.

Bakker Barendrecht is one of The Netherlands’ major fresh produce companies with a long-lasting relationship with its most important retail customer, a leading Dutch supermarket chain. Maarten is a graduate of Higher Hotel Management School Maastricht, and holds an MBA of TIAS University. Maarten has over 20-years experience in food retailing, Wholesale and produce. Before he joined Bakker Barendrecht 5 years ago, he has worked for Laurus, a Dutch supermarket retailer, part of Groupe Casino and Metro Group.

Director, Omnichannel
Walmart USA

Rand Waddoups is the senior director of Omnichannel for Walmart US where he works at the intersection of physical and digital retail with Walmart stores and ecommerce.  In this role, he is at the forefront of retail’s digital transformation developing strategy, in-store processes, and in-app experiences that enable a seamless customer experience.

Previously, he led a team of buyers that managed a wide range of electronics and accessories products, from computers to phone cases. He also developed Walmart’s private brands in electronics and led “retailtainment” for properties like “The Avengers” and “Angry Birds.” 

Prior to his work in entertainment/electronics, Rand was fortunate to lead Walmart’s product sustainability strategy.  With a small team, he focused on Walmart’s aspirational goals: 1) to have zero waste, 2) to use 100% renewable energy, and 3) to bring sustainable products to customers.  The sustainability team was awarded Walmart’s highest honor, the Sam M Walton Entrepreneur of the Year Award.

Rand also spent several years as a buyer/category manager where he worked on a broad spectrum of food products; from frozen Brussels sprouts to flaming-hot cheese puffs.  Walmart recognized him as a Buyer of the Year and the food manufacturing community voted him one of the nation’s Top 5 Buyers of Frozen and Refrigerated Food.

Rand is a father of two, a husband, and an active member of the community.  He has a background in public service including two years in the Philippines. Additionally, he has a Masters of Business Administration from the University of Arkansas and an undergraduate in Economics from Brigham Young University.

Tim York
Markon Cooperative, Inc.

Tim York is the President of Markon Cooperative Inc.  Markon is a purchasing, marketing, and logistics cooperative serving North America’s leading independent foodservice distributors.  Based in Salinas, California, Markon distributes produce to over seventy facilities in the U.S. and Canada.

Mr. York has over forty years’ experience in the produce and foodservice industries. Mr. York joined Markon in 1985 as Purchasing Director and was promoted to President in 1990.

Mr. York was instrumental in the industry addressing food safety and was instrumental in the formation of the Center for Produce Safety in 2007, serving as its Chairman from 2007-2012.

Loren Zhao
Fruitday Co., Ltd

Loren is the Co-Founder of Fruitday Co., Ltd., Shanghai, which is China’s largest fresh fruit e-commerce company in terms of sales revenue. Fruitday provides an end-to-end, home-delivery service to ensure customers receive products two days from ordering. Fruitday has six distribution centers, and its fresh-delivery service covers more than 300 cities in China and has more than 5 million members. Pioneering omni-channel retailing in China, recently Fruitday invested in City Shop, a high-end supermarket chain with locations in Shanghai and Beijing. Fruitday now offers its more than 100 million online users a physical experience center at City Shop while offering overseas fresh produce suppliers a more direct reach to the Chinese consumer.


It is very important to understand that none of these people have to come and share their insights with the broader industry. We are deeply appreciative to each one and to their companies and organizations for allowing them to share so much with the industry at large:

The Amsterdam Produce Summit gathers the best and the brightest for education and interchange to understand and to help create a new tomorrow for the produce industry.

Join us in Amsterdam and position yourself and your organization to be a winner in the years ahead.

You can register for The Amsterdam Produce Summit right here.

If you need a hotel room in our headquarters hotel, just let us know here.

If you want more information about the Spouse/Companion Program, just ask here.

And let us know here if you want information on the tours, conducted on November 14, one day after our one-day conference.

We still have a few sponsorship opportunities, if you have an interest in positing your company as a leader, just let us know here.

This is the only event of its type in the world. Come be a part of it. Come to The Amsterdam 


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