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Welcome Presence Of Floral
At PMA Convention

One of the quiet stories at the PMA convention in San Diego was the resurgence of floral involvement. Floral booth count was up as were attendees from the floral side of the business. PMA issued a release celebrating Lauree Lincoln of Big Y Foods, who received the 2006 Floral Marketer Of The Year award:

Lauree Lincoln of Big Y Foods, Inc., Springfield, Massachusetts, received the 2006 Floral Marketer of the Year Award during the Sunday breakfast general session at the Produce Marketing Association’s (PMA) 2006 Fresh Summit International Convention and Exposition in San Diego, California, USA. The award recognizes an outstanding floral professional, nominated by industry peers, who has served the mass-market floral industry with dedication and distinction.

Award presenter Pat Bauer of Temkin International, Inc., read through testimonials remarking on Lincoln’s solid, knowledgeable business sense and effective, creative merchandising programs. Several also mentioned Lincoln’s passion for the industry’s future and growth.

“Lauree Lincoln has demonstrated her commitment to the floral industry’s success through her participation in industry-related initiatives and leadership role in the PMA Floral Council. She is a great example of a dedicated, innovative floral leader who is well deserving of this award,” said PMA president, Bryan Silbermann.

Lincoln began her career in the floral industry at a young age working for Giant Open Air Markets and continues to nurture her passion for floral retailing as floral marketing manager at Big Y Foods, Inc. She has served on the PMA Retail Board and PMA Floral Council and remains involved with initiatives in the floral industry.

Floral was once an important component of the PMA convention. After some very difficult years trying to find the correct place for PMA in a floral industry that it overlaps with but doesn’t encompass, this year’s convention indicates that PMA has found a path that seems to be working.

Lauree Lincoln of Big Y Foods (at right) after receiving her award with award presenter, Pat Bauer of Temkin International, Inc.
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