Perfection Fresh Australia’s CEO Michael Simonetta
Gives a Producers’ Perspective on the Global Grape Industry
When Michael Simonetta rejoined the family business in 1984, he thought he’d spend the rest of his career selling lettuce, cauliflower, and broccoli in Sydney, Australia’s wholesale markets. Today, he travels the world as CEO of Perfection Fresh Australia in search of the next best-tasting fresh produce – including grapes.
