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Supervalu’s Values

We congratulated Supervalu for coming up on the first anniversary of a successful acquisition of most of Albertsons. Now Supervalu has posted a presentation given at its annual meeting of shareholders.

A dozen highlights:

  • Merchandising is seen as Supervalu’s “secret weapon”
  • Remodeling as a highly productive use of capital
  • Execution at Store level is crucial
  • Building private label is vital
  • 27% of Supervalu’s shoppers purchase organics weekly
  • 96% of its shoppers use fresh organics occasionally
  • “Wild harvest” private label organic perishables are integrated
  • Emphasis on keeping stores locally relevant
  • “Fresh to your family from Jewel” slogan drives quality perception in Chicago
  • Shaws has moved produce promos to the front of the stores
  • Emphasis on “Fresh & Healthy”
  • Focus on high-margin categories: Perishables, Prepared Foods, Natural/Organic, Specialty and Ethnic and Health Care

You can see and hear the presentation right here.

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