The National Mango Board recently conducted a few focus groups that cover a range of subjects. You can see some of the key findings here.
Among the interesting things found:
Many participants reported eating mangos for the first time when they were on vacation. Very few grew up eating mangos
This brings up the idea of post-holiday merchandising.
We always focus on merchandising for the holidays, but if one has stores in an area where people can afford to travel and often go to tropical locales, what about greeting them upon their return home with some of the tropical items they probably just enjoyed?
Mangos, papaya and other tropicals could be put on special, different varieties displayed, recipes promoted, etc. Maybe a two-week promotion would be just the trick to turn a vacation encounter into a regular habit?
