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‘More Matters’ — Not When Counting Calories

Fruits and Veggies — More Matters features this prominent line on its website:

Fresh, Frozen, Canned, Dried or 100% Juice

When it comes to good nutrition, all forms of fruits and vegetables matter.

This seems to suggest an equivalency between the options. Yet 100% juice often provides very concentrated calories, and here is a study finding that drinking less soda and more juice doesn’t seem to do much as far as obesity goes:

Fruit juice fueling childhood obesity: study

A new study says fruit juice is contributing to childhood obesity.

The Deakin University study surveyed the diets of more than 2,000 primary school children across Victoria.

It found that children were not drinking as much soft drinks, but fruit juice was being consumed by most at least once a day.

Study author, Dr Andrea Sanigorski, says the calorie content of juice is being overlooked.

“On a day-to-day basis, the energy-in needs to equal the energy-out, so whether they are coming from fruit juice, packaged snacks, carbohydrates, wherever the excessive calories are coming from, is going to lead to increased weight,” she said.

Just as 5 a Day had to be changed because the science changed, one wonders how long Fruits & Veggies — More Matters will be current. There is increasing evidence that we need to be focused on total calorie intake and expenditure if we wish to deal with obesity.

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