If you were in Times Square this holiday season, you probably looked up at the giant CBS Super Screen and saw a Fresh from Florida message:
New York City’s “Big Apple” had some culinary company — namely citrus, tropicals, and other fruits and vegetables that are “Fresh from Florida.” Visitors to Times Square Plaza during the bustling holiday shopping season received a virtual taste of these fresh Florida favorites when they viewed the CBS “Super Screen” at 42nd Street between Seventh and Eight avenues.
Four 15-second video spots promoting “Fresh from Florida” agricultural products aired regularly on the 26-by-20-foot screen from November 18 through December 1 — which included the world-famous Macy’s Thanksgiving Day Parade on November 22.
“This prime location is visited by more than 1.5 million people daily during the busy shopping period,” Florida Agriculture Commissioner Charles H. Bronson said. “This high-visibility video promotion tied in with our fresh produce marketing campaigns that target consumers in the northeastern United States as Florida’s harvest gets under way.”
The four video spots feature holiday wreaths and trees made up of fresh produce items including oranges, grapefruit, tangerines, tropical fruits, bell peppers, cucumbers, lettuce, tomatoes, sweet corn, strawberries and squash. Florida is a major domestic producer of fall fresh fruits and vegetables, and is the largest domestic supplier of fresh produce during the winter and spring, providing over 80 percent of U.S.-grown fresh fruits and vegetables during those months.
The video spots incorporated the holiday messages of “Savor the Season” and “Healthy Holidays” along with the “Fresh from Florida” logo that is also widely featured in advertising circulars and retail grocery stores.
In addition to the Times Square run, the spots were also broadcast by cable television affiliates throughout Florida from Thanksgiving through the end of December.