“Do 14-year-old boys want to go to school with a Minnie Mouse banana in their lunch?” asks Jim Prevor, who comments on the perishable food industry in his Perishable Pundit blog. Prevor thinks Kroger and Disney should follow their marketing deals with research to see if they work. “Then we could have some real data about what works for selling healthy fresh produce to children and getting them to consume it,” he writes. “That would be a truly magical day.”
I’m flying off to South Africa tonight and will report from there. Please keep those cards and letters coming and forgive us if the schedule changes a bit as a result of the time difference. We appreciate the time everyone spends with us every day and hope to bring you interesting insight into South Africa and the continent beyond.
Have an insightful weekend.
— Jim
