In the produce industry, we would like to believe that consumers want to eat in a more unprocessed and healthy way. But there is a lot of evidence to the contrary.
You can’t extrapolate from individual anecdotes and claim it is a study, but here is what happened when Disney brought the Dole Whip Donut (not an official name) to Disneyland:
Disney does a pretty good job offering fresh produce options. But we can’t say we’ve ever seen a line like that waiting to get any fresh fruit or vegetable.