Pundit’s Mailbag — Characters and Marketing
August 14, 2006
One of the industry’s veterans in the realm of marketing has both kind words for the launch of the pundit and also doubts about programs
One of the industry’s veterans in the realm of marketing has both kind words for the launch of the pundit and also doubts about programs
We kicked off last week with an article focused on the rapid growth in the use of cartoon characters to promote produce. The Pundit received
I’ve been digging through the mail all weekend — e-mail, snail mail and voice mail. There is lots of stuff in here. Many are well-wishers
