Bringing Produce To New Markets:
Opportunities And Obstacles In The New Retail Environment…
St. Joseph Food Marketing Guru John Stanton Gives Featured Presentation At The New York Produce Show And Conference
It was the inaugural year of The New York Produce Show and Conference, and we had put together a unique exchange program, where we invited students from premier universities to gain contacts and consider careers in the industry, while also allowing professors at these same universities to reach out and disseminate the results of their […]
A Farmer’s Daughter Speaks Out:
Amy Myrdal Miller Dishes On How Menu Planning May Be The Key To Upping Produce Usage In Foodservice
The Ideation Fresh Foodservice Forum, co-located with The New York Produce Show and Conference, is an extraordinary event as it is dedicated to finding ways to move the needle of produce consumption in foodservice. This is easier theorized than done. After all, in order to sell more produce, in general, we need to sell more […]
The Devil Is In The Details:
Why Claims For High Organic Yields Require Careful Study
With local being all the rage, organic has taken a back seat — at least for the moment. Yet organic advocates, of course, continue their work. Quite frequently in fact, we receive notice that some research project or other shows organic produce having some superior nutritional benefit or taste benefit over conventionally grown produce or […]
Preview Of Foundational Excellence Program: Cornell’s Ed McLaughlin Leads Blockbuster Academic Cast To Elevate Knowledge Base Of New Produce Industry Professionals
The New York Produce Show and Conference provides an incredibly intense 24-hour commercial opportunity for those in the produce trade. Starting Tuesday night, December 1, the event kicks off with an Opening Cocktail Reception, which is an incredibly great opportunity for networking. Then, on Wednesday, December 2, we begin with the Perishable Pundit’s “Thought Leaders” […]
Parents Say They Want Healthy Restaurant Meals For Their Children,
But Low Order Incidence Raises Doubts;
Is There An Opportunity For Selling More Produce?
The produce industry is focused on the idea of marketing to kids — and thus, hopefully, building a growing adult consumer base as the children get older. The latest of many efforts in this regard is PMA’s effort to encourage the industry to use Sesame Street characters, which we discussed in pieces including IMAGINE-NATION: Will First Lady’s […]
PMA's EAT BRIGHTER Campaign Trumpets Success But The Data Tells Us Nothing About Any Consumption Boost
We’ve written before about the “Eat Brighter” program in pieces such as these: As PMA Promotes Eat Brighter, Questions Arise About Brand Efficacy And Measurements Of Success Or Failure IMAGINE-NATION: Will The First Lady’s Sesame Street Campaign Reduce Produce Consumption? When Elmo Is Crying – Will The Sesame Street Brand Be Used To Market Sub-standard Product? Is […]
Olympic Meal Planner To Discuss Menu Development For Athletes At IDEATION FRESH Foodservice Forum At The New York Produce Show And Conference: Can The Industry Leverage Elite Athletes And Their Belief In Eating Fresh To Build Demand?
Some customers are low volume but high prestige, and so feeding America’s elite Olympic athletes is a big win for individual shippers and the produce industry as a whole. When we had the opportunity to bring a key player in making this happen to the “IDEATION FRESH” Foodservice Forum, co-located with The New York Produce […]
UK Apple Industry Under The Gun For Exposé On Mistreatment Of Migrant Farm Workers
But Is The Attack Accurate? Is it Representative?
Aldi Quits Buying, But Will That Help The Workers?
After the Los Angeles Times did its big report on the treatment of farm labor in Mexico, we ran several pieces, including these: DAMAGING LOS ANGELES TIMES ARTICLE ABOUT MEXICAN LABOR, Though Incomplete And Unbalanced, Puts Retailers And Receivers On Notice… IS THE PUNDIT SCROOGE? IS FAIR TRADE AN ANSWER? The LA Times And Coalition Of Immokalee Workers […]
Understanding The Complexities Of Farm Labor Culture Gives Better Understanding Of What’s Happening In Mexico
When The Los Angeles Times published a piece focused on agriculture labor abuse in Mexico, titled Hardship on Mexico’s Farms, a Bounty for U.S. Tables, and followed up with pieces such as Produce Industry Promises to Improve Mexican Farmworker Conditions and Mexican Farm Strike Leaders to Meet with Growers as Crops Rot, we analyzed these articles in […]
A New Industry Institution Is Born:
Produce Professionals With Less Than Five Years’ Experience — Gain Foundational Excellence In NYC On November 30th
The industry has loads of professional development programs and most are excellent. We’ve been fortunate to be a member of the faculty of the United Fresh Produce Executive Development Program since its founding, and it is a kind of MBA in a box with a produce twist designed for mid-to-senior-level produce executives. We would highly recommend that […]
