LIVING WITH A PURPOSE
Campos Borquez/Whole Foods/Fair Trade/The Workforce
Form Partnership To Help People
And Maybe Save The Reputation Of The Industry
Project Unveiled At The Amsterdam Produce Show
When it comes to food safety, most industry members recognize that consumers can’t subtly distinguish between brands and locations, and so the whole industry has an interest in making sure all produce is produced and processed under state-of-the art food safety standards. The industry has also become aware that selling fruit that doesn’t taste good […]
A Tale Of Two Cities:
Amsterdam And Rotterdam
A Complete Produce Picture
See Them Both As The World Of Produce
Pivots Its Attention To
The Kingdom Of The Netherlands
Perhaps the most asked question as we launched The Amsterdam Produce Show and Conference was why Amsterdam? After all the bulk of the industry is in Rotterdam or Westland. Well we saw it as having the best of both worlds. Launching an event in Amsterdam, meant we were launching an event in the great iconic city […]
SPECIAL EDITION:
A Living Repository Of Industry Knowledge
Passes From The Scene
R.I.P. David Shapley
The Good He Tried To Do Shall Live On
To be a stranger in a strange land is always off-putting and so we were fortunate that when we travelled to the United Kingdom in order to launch The London Produce Show and Conference, among the people willing to share help and advice was David Shapley. Our Managing Director in London Tommy Leighton arranged a […]
Industry Challenge To Lauren Scott,
PMA’s New Marketing Officer:
Can The Industry Produce Consistent Quality To Enable Effective Marketing?
One of the marquee announcements made at Fresh Summit, PMA’s annual conference and exhibition, is the appointment of a chief marketing officer for PMA. Here is the way PMA promoted the hiring: Lauren M. Scott joins PMA as Chief Marketing Officer; Will lead strategic marketing, demand creation efforts Newark, Del. — To boost demand for […]
In The Wake Of The Ahold And Delhaize Merger
Bruce Peterson, Founder Of Wal-Mart’s Produce Program,
Discusses Retail Consolidation And Retail Differentiation
At The Amsterdam Produce Show And Conference
Bruce Peterson – the founder of the Wal-Mart produce program – has graced the stage at many of our events providing insightful analysis that we recorded in pieces such as these: Former Wal-Mart Executive Bruce Peterson Presents At The London Produce Show And Conference: ASDA As A Case Study — The Pressures On Retail And The Path To […]
Promotional Optimization
Used To Ramp Up Produce Sales…
At The Amsterdam Produce Show And Conference, Professor John Stanton Will Reveal Techniques From Grocery That Can Boost Produce Sales
It was the very first edition of The New York Produce Show and Conference, and we had announced in this piece that John Stanton would be speaking. The accolades began to fall in, including one from Jim Allen, President of the New York Apple Association, Inc. Jim is going to be present at The Amsterdam […]
Tomato World:
A Horticultural Disneyland
Of Dutch Varieties
We work hard to make sure that events such as The New York Produce Show and Conference, The London Produce Show and Conference and The Amsterdam Produce Show and Conference are rich with opportunities for the industry to network, learn and engage in commercial activity. We focus on helping the whole world of produce pivot […]
John Pandol Raises A Question:
Are Proprietary Varieties Truly The Future?
Is Retail Frustration Something To Be Avoided?
John Pandol is a good friend of the Pundit and sister publication PRODUCE BUSINESS, contributing many pieces including these: PUNDIT Pundit’s Mailbag — Univeg, Ready Pac, Sunkist And The Lord Mayor Of Dublin PMA’s EAT BRIGHTER Campaign Trumpets Success But The Data Tells Us Nothing About Any Consumption Boost Pundit’s Mailbag — Tesco Gets Reviews From […]
Of International Trade
And Longtime Friendship.
Puzzle Pieces Come Together
To Create An Exceptional Whole.
Pundit Welcomes Gustavo Yentzen
As We Join Together To Initiate Industry Improvement
In English, Spanish And Chinese
When the Pundit Poppa, Michael Prevor, was in college, he majored in accounting, a practical skill, but he minored in International Trade, an area he was intrigued with and one he thought had applicability to an American produce industry still mostly insular in its thought process. He joined the family business as a young man […]
In Search Of The Best Talent…
Robinson Fresh Opens New
European Headquarters In Amsterdam…
Attendees Of The Amsterdam Produce Show And Conference Invited On A Special Tour
Almost every large-scale event for the produce industry that had been done in Holland was done in Rotterdam, the big port where much of the produce industry is located. Yet when we looked at the location for an event in the Netherlands we didn’t hesitate. We knew that Amsterdam was the place with the global […]
