Pundit’s Mailbag —
Tesco Gets Reviews From Industry Members
Jim Prevor’s Perishable Pundit, November 13, 2007 Our piece, Tesco Finally Opens Doors…British Press and Protesters Unimpressed, brought several pieces that thought well of the new Tesco Fresh & Easy concept: I would have to disagree with you on Tesco. I lived in London for 6 years when Marks & Spencer and Tesco were just […]
Tesco Finally Opens Doors… British Press And Protesters Unimpressed
Jim Prevor’s Perishable Pundit, November 9, 2007 The build up to the Tesco opening in America is now over. The Times of London’s Los Angeles correspondent hasn’t exactly been enthusiastic. In fact, he titled his column Tesco in the US? It’ll never work: …Now, to me, the idea of the British selling ready-meals to Californians […]
Confirmation Of Tesco In SFO
Jim Prevor’s Perishable Pundit, November 7, 2007 We received many inquiries when we disclosed that Tesco has been signing leases outside of Nevada, Arizona and southern California, as we wrote: We know it has already signed several leases in the San Francisco Bay area and needs to build many more stores within range of its […]
Tesco Teases With Video Of New Store
Here is a little one-minute video that Tesco released to get some buzz going among consumers before the launch of its Fresh & Easy Neighborhood Market concept. Difficult to say much definitively from a little clip, but these things stand out: Products they choose to emphasize in the video, such as Gelato and Atlantic Salmon, […]
With Its Stance On Trans Fats, Tesco May Be Hip But Not Healthy
Jim Prevor’s Perishable Pundit, November 7, 2007 One of Tesco’s oft-repeated claims is that its private label products will be made without trans fat. This sounds like a good thing. The very word ”fat” strikes most people as a bad thing, and there have been studies indicating that trans fat — which is just what […]
Will Meijer Be In Tesco’s Sights If It Succeeds With Fresh & Easy Format?
Jim Prevor’s Perishable Pundit, November 2, 2007 As Tesco prepares to enter the US market, if it finds some success, a logical question to ask is: “What will Tesco do next?”Well, without a doubt, Tesco will continue to expand its small footprint concept. We know it has already signed several leases in the San Francisco […]
Tesco May Face Opposition Not Only From Unions But Also Animal Rights Activists
Jim Prevor’s Perishable Pundit, October 26, 2007 Tesco has to no small extent staked its claim in the American market based on a reputational appeal. It wants to be seen as the company that always does the right thing. Thus it promotes its solar panels on the roof of the distribution center and promises to […]
Tesco, Disney and Dunnhumby
Jim Prevor’s Perishable Pundit, October 24, 2007 It was over a year ago that Tesco signed a deal with the Walt Disney Company to license Disney Characters for use on fresh fruit. Now, without reference to that deal, the headline is that Tesco and Disney Partner on Branded Foods: Tesco, Britain’s biggest retail supermarket, and […]
Tesco Intelligence From Pessimistic Vendors And Anxious Competitors
Jim Prevor’s Perishable Pundit, October 19, 2007 At PMA, we were pulled aside by many Tesco vendors and competitors to exchange intelligence. There seems to be less optimism on the success of Tesco in the United States than six months ago. Basic issues: ArroganceThere is a notion that Tesco has just stopped listening. UnrealisticTesco is […]
Tesco’s Biggest Challenge: Prepared Foods
Jim Prevor’s Perishable Pundit, October 10, 2007 Tesco has a big disadvantage as it enters the U.S. market: Its executives speak English. That May sound counter-intuitive but have no doubt — it is good to have a customer just like yourself, it is OK to understand that your customer is totally different than you, but […]
