The Science Of Product Messaging: How Unbiased Information On Pesticides, Fungicides, Herbicides, Organics, GMO And CRISPR Can Affect Consumer Buying Behavior. UGA’s Ben Campbell Unveils New Report At New York Produce Show

When Ben Campbell started out with The New York Produce Show and Conference, he was a professor at the University of Connecticut. During the event, Ben and his students participated in our University Interchange program, which provides a forum for university professors to share cutting-edge research with the trade and thus help fulfill their mission […]

Pundit’s Mailbag — Tom Nassif And WGA Speak Out — Pundit Challenge: The Industry May Be Persuaded
But How Can We Be Persuasive?

Our piece, Preaching To The Choir: Shouldn’t The Industry Seek To Persuade Constituencies Who Have Other Priorities, brought much feedback, including this piece from an important industry leader: In his July 25th Perishable Pundit column, Jim Prevor misses the mark in his analysis of the produce industry’s approach to immigration reform, which he characterizes as unpersuasive. In particular, […]

Pundit’s Mailbag — Western Growers Responds to ‘Preaching to the Choir’

Our piece, Preaching To The Choir: Shouldn’t The Industry Seek To Persuade Constituencies Who Have Other Priorities,brought much feedback including this piece from an important industry leader: In his July 25th Perishable Pundit column, Jim Prevor misses the mark in his analysis of the produce industry’s approach to immigration reform, which he characterizes as unpersuasive. […]

London Foodservice Forum Panelist, Reynolds Executive Development Chef Diane Camp Provides Insights On The Plant-based Movement And The Opportunities For Distributors To Convey Menu Ideas To Their Customers

Just as no man is an island, success in the foodservice end of the business depends powerfully on the operators interacting with their distributors. Produce shippers are particularly poor at selling to foodservice. They are used to retail, where items are just put out for sale, not foodservice, where the hardest part of the sale […]