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Answers From The
Deli Front Line

It is unanimously agreed that prepared foods are the focus of Tesco’s new effort in the US. And it is known that chains such as Whole Foods and Wegmans do a fantastically important share of their business with prepared foods.

But the vast majority of US supermarkets are struggling with the category. The Pundit’s sister publication, DELI BUSINESS, went out to speak to the front line troops — actual deli clerks responsible for the category — to see what they thought was happening with prepared foods.

Some highlights:

The food is of good quality.

It doesn’t matter if it is store-made or manufacturer-produced.

Price is not a problem.

Sampling is needed to push products.

Not a bad idea to ask the front-line troops what they think. Read the article right here.

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