Following the resumption of US beef exports to Japan which we reported on here, South Korea is now also opening its market to US beef.
In the meantime, the US Meat Export Federation is working hard to promote US beef in Japan where Costco is often the only place consumers can find US beef.
But in an event at Shinjuku Station, the busiest train station in the world, US beef did fine compared to both Japanese and Australian beef.
Japanese consumers try samples of U.S. beef at a consumer event in Tokyo. U.S. beef samples were gone first compared to Japanese and Australian beef.
Media surround as consumers line up to receive free samples of U.S. beef. Major Japanese TV networks Asahi and NHK reported U.S. beef was the most popular compared to Japanese and Australian beef.
Consumers, who received USMEF We Care items stressing the safety of U.S. beef, crowd to receive free samples of U.S. beef at an event held at a Tokyo train station, the busiest in the world.
