When Lauree Lincoln of Big Y Foods (photo at right) was named the 2006 Marketer of the Year at the PMA convention in San Diego last fall (presented by Pat Bauer of Temkin International, Inc.), we ran a piece entitled, Welcome Presence Of Floral At PMA Convention, which noted a renaissance in floral at PMA, including more floral exhibits, more attendees focused on floral.
Now with the move to Houston this year, PMA stands to pick up more of the Latin American floral exporters as well as the floral buyers from chains in the South, Midwest and Northeast portions of the country.
A big part of the resurgence of floral at PMA is the active participation of the PMA Floral Council. These leaders (listed below) work to develop relevant programming while pointing out to the trade the benefits that PMA can offer the floral industry.
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William J. Byland, Jr. Micky’s Minis Flora Express Chairman |
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Cindy Hanauer Winn-Dixie Stores, Inc. Vice Chairman |
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Traci Adams Safeway |
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Larry Alexander Ahold USA, Inc. |
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Joan Branciforte Kerry’s Bromeliad Nursery, Inc. |
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Brian Gatcke Garden City Growers |
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Alice Grazziani Bristol Farms |
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Scott Hill The USA Bouquet Company |
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Ted Johnson Delaware Valley Wholesale Florist |
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Matthew M. Johnston Nurserymen’s Exchange, Inc. |
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Patty Knoll Temkin Inernational, Inc. |
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Ben Pauley FTD, Inc. |
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Rita Peters Hy-Vee, Inc. |
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Kelly Strauss HEB Grocery Company |
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Traci Terrace Aerial Bouquets |
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Joanne Torres Falcon Farms |
Not Photographed:
Jill Auman, Bay City Flower Company
part of the preparations for this year’s show, PMA is soliciting nominations for its Floral Marketer of the Year award:
PMA SEARCHES FOR BEST FLORAL MARKETER
Call for nominations for 2007 Floral Marketer of the Year award
Each year the Produce Marketing Association (PMA) recognizes the individual who has had noteworthy impact on the supermarket floral retailing industry through its annual Floral Marketer of the Year award. Nominations are now being accepted for this year’s award, which will be presented during PMA’s 2007 Fresh Summit International Convention & Exposition to be held October 12-15, 2007, in Houston, Texas.
“Receiving the Floral Marketer of the Year award is a great honor and is especially meaningful because the nominations are made by my industry peers. This award is an inspiration to all of us who believe in the value of marketing floral products,” said Lauree Lincoln, floral sales manager of Big Y Foods, Inc. and 2006 Floral Marketer of the Year.
Nominees must have made significant contributions to the mass-market floral industry and must also be a PMA member. Nomination forms require descriptions and examples to support the nominee’s consideration for the award.
The deadline for submitting nominations for PMA’s Floral Marketer of the Year award has been extended until August 15, 2007. You can contact Becky Roberts at +1-302-731-7100 to obtain a nomination form or submit an online nomination form right here.
