We’ve studied Fresh & Easy from all aspects. One observation about the current report is that it includes a fair amount of circular reasoning. For
There are many different ways to do this type of research. A common one might be to do random-digit telephone dialing to identify a statistically
We view this report as something of a missed opportunity. We work hard to understand Fresh & Easy and so value every contribution. It cost
We are not exactly sure what it means to be the “new cult retailer” or to say that “F&E is already an incredible success story,”
When the Financial Times published a brief article on some new consumer research on Fresh & Easy conducted by a company called “Execution Research,” it
To differentiate between hype and reality, and better understand if Tesco could build a business from scratch in the US and take market share from
We’ve studied many reports on many retailers including Fresh & Easy. If a report tries to predict future profitability, the speed of store rollouts, etc.
Although the report is relentlessly upbeat in tone, we find the data much less encouraging as to the prospects for Fresh & Easy. In fact
