Pundit’s Mailbag —
Characters and Marketing
One of the industry’s veterans in the realm of marketing has both kind words for the launch of the pundit and also doubts about programs
One of the industry’s veterans in the realm of marketing has both kind words for the launch of the pundit and also doubts about programs
There has been a recent explosion in the use of cartoon characters and produce. In addition to long-established uses such as River Ranch and its
Perhaps the most exciting food industry news out last week was that Disney now has plans to make fruits and vegetables the “default choice” on
Few subjects bring about the kind of unanimity of opinion that the desirability of promoting fresh fruits and vegetables to children does in the produce
Between Christmas and New Year’s, we are presenting “Pundit Classics,” pieces that ran previously that deserve a second look. Today we are reviewing some of