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Perishable Pundit
P.O. Box 810425
Boca Raton FL 33481

Ph: 561-994-1118
Fax: 561-994-1610



Produce Business

Deli Business

American Food & Ag Exporter

Cheese Connoisseur

Letters to the “Pundit”

An important part of the content of Jim Prevor’s Perishable Pundit is provided by industry members and observers who engage with the “Pundit” by contributing information, analysis, commentary and photography on a multitude of issues of industry concern.

The engagement is immense, sustained and consistent. Jim Prevor personally selects letters to run and comment upon from far more input than could possibly be used.

Many contributions are published with full attribution, including name, position and affiliation. In other cases, Jim Prevor protects the identity of letter-writers. In all cases, the identity of each and every contributor is known to Jim Prevor. No anonymous contributions are ever published. Typically Jim Prevor will characterize the position of writers whose identity he is protecting by explaining what role he or she plays in the industry or what connection he or she may have to the topic.

Pieces containing these letters are included in the archives of Jim Prevor’s Perishable Pundit, which you can access here.

In addition, many are included by topic area under our various “Hot Topic” buttons and you can access these here.

However the value of this engagement is so vast and the contributors so prominent — including industry members from every business sector and every continent, save Antarctica, plus a roster of writers including university professors, government officials, lawyers, association leaders, on and on — that we thought it useful to offer a compendium of these contributions in one place. Please note this archive only includes letters we have elected to publish.

We’ve actually divided the letters into two parts.

If you wish to see articles that include letters that are signed and identified, please click here.

If you wish to see articles that include letters in which we have protected the identity of the writer, please click here.

Pundit Letters (Identity Disclosed)


Bruce Peterson

TAGS:  Peterson, Walmart, PMA, United, trade organization, Fresh Summit, Food Marketing Institute, Jack Pandol, Perishable Pundit, Jim Prevor

Bruce Peterson Asks The Question: How Can Today’s Produce Associations Serve The Industry? ...And Who Will Pay For It?  We’ve been running a series of pieces discussing what the best options are for the produce industry in terms of the organization, or re-organization, of its national trade associations. Now we received a letter from Bruce Peterson, who, of course, built Walmart’s produce program virtually from scratch and made it the largest in the world. He also was always active in industry associations, including becoming chairman of PMA. Bruce shared with us some thoughts. 9/14/2020

Tim Riley
The Giumarra Companies
Los Angeles, California

TAGS: Riley, The Giumarra Companies, Chadwick Boseman, BET, Black Panther, family, Perishable Pundit Podcast, Perishable Pundit, Jim Prevor

CHADWICK BOSEMAN’S UNTOLD STORY What Hasn’t Been Said About His Extraordinary Family, Community and Personal Effort We have been gradually rolling out our new Perishable Pundit Podcast. We continue to get really positive feedback on the launch. For example, what a nice note we received from this industry luminary. 9/14/2020

Marty Craner
Owner & President
B&C Fresh Sales
Orange, California

TAGS: Craner, B&C Fresh Sales, PRODUCE BUSINESS magazine, Fruits of Thought, William Prevor, Perishable Pundit, Jim Prevor

From The Pages Of PRODUCE BUSINESS: College Begins For Jr. Pundit Primo In our Fruits of Thought column in PRODUCE BUSINESS magazine, we’ve had the opportunity to share many personal things with the industry. Many in the industry have met the Jr. Pundit Primo, aka William, our first born son. We thought we would share the column we wrote about the Jr. Pundit Primo heading up to Ithaca, New York, to begin his college adventure. 9/14/2020

Pam Young
Pam Young & Company
Healthy Trailer LLC
Moving Produce with Pam
Salinas, CA

TAGS: Young, Pam Young & Company, Healthy Trailer, COVID-19, trucks, sanitary, transportation, transporters, shippers, receivers, salad kits, Perishable Pundit, Jim Prevor

Pundit’s Mailbag  — Pam Young Leads Charge On Clean Trailers Today we have a letter from a key player in transportation who argues that the industry is not doing all it can to make sure that transportation doesn’t detract from the quality and safety of our products. 9/14/2020

Pundit Podcast Episode 2: Despite COVID-19, Schools Should Not Throw Away A Student's Shot We were overwhelmed to receive some exceedingly generous feedback on our launch of the Perishable Pundit Podcast, which we are proud to share here. The latest Pundit podcast deals with COVID-19 in the context of our society’s ability to handle risk. 7/9/2020


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