Leadership
Pundit’s Mailbag — Leadership received a letter from an industry
member who is frustrated by what he calls the “spreadsheet mentality”
of some key industry operatives. There is no question that the
industry has a lot of up-and-coming leaders, by any objective
standard, there are more leaders, better trained, than ever before.
Yet, there is a core of truth in what this reader writes. Many of the
sharpest people in the industry today are MBA-types, aces with the
spreadsheet but, in some cases lacking passion for the product.
Corporate support for involvement in industry affairs is the key.
There are plenty of good people, the challenge is in getting their
organizations to support them. 8/21/2006
Pundit's Mailbag — Consumer-Focused in our piece,
Being Consumer-Focused we mentioned how at virtually every food
industry conference, speakers all repeat that we have to be
consumer-focused, we have to serve the consumer, on and on. Yet in
actual execution, we find that consumers are generally ignored or
viewed in a very limiting way. These comments brought a supportive
note from Richard Kaiser with The Richard Kaiser Company who agrees
that “being consumer-focused is more about making the consumer want
what you are trying to sell them, rather than listening to what they
need and want. Somewhere in all this, there is a kind of intellectual
leap that great executives take in which they stop thinking narrowly
of the consumer and start associating themselves with the hopes,
dreams and aspirations of that consumer. 8/23/2006
Pundit's Mailbag — More On Leadership following our recent pieces on
leadership, a lot of people wrote to say that while they thought young
people were doing incredible things in the business, not much was
being done in terms of industry and association leadership. What these
letter writers are speaking to is a disagreement about the kinds of
companies that should have industry leadership roles. The problem
really comes about as a result of weak associations, desperate for the
affiliation of major companies and important people, that they advance
them too quickly to important leadership posts without proper vetting.
PMA and the existing industry leaders must be sure that the people
proposed for leadership positions have both a willingness to work on
behalf of the whole trade and that their company is committed
remaining involved and supporting its employees in leadership.
8/25/2006
Pundit’s Mailbag — Where’s The Passion? recognizes the issue of
leadership is hot controversy. A correspondent writes today saying: “I
think this discussion of leadership is missing the metaphysical,
almost religious nature of leadership. What is often missing in our
industry leaders is “passion” in terms of genuine care for this great
industry.” I think there is a long-term trend in which the business is
becoming less important to its participants. Part of it is societal.
There are fewer people who were born to the trade and, even more
important, fewer people who are certain their children will wind up in
the business. That reduces commitment levels. I hope that people with
passion will rise to the top and help us lead the industry, but I also
hope that the professional staff of industry organizations develop the
kind of institutional support so that every leader doesn’t have to be
a superstar. 9/6/2006
Best Wishes To United Fresh Produce Association announces The
United Fresh Produce Association now exists, a consequence of the
merger of the United Fresh Fruit and Vegetable Association and the
International Fresh-cut Produce Association. The merger concentrates
resources and should operate more effectively than either did alone.
Over the years people have bandied about the idea of a merger between
PMA and United. It may happen one day, but it is doubtful it would be
better. In every other facet of our economy, we find that competition
produces better outcomes. Why should association management not also
benefit from robust competition? This is a substantial industry,
filled with passionate and devoted people who want to be part of
industry leadership. Multiple outlets for this kind participation is
perhaps more than enough to compensate for some operational
inefficiencies. 9/14/2006
Pundit’s Mailbag — United Responds recalls an earlier piece we
wrote about the launch of the new United Fresh Produce Association
here, and then the industry almost immediately became engulfed in
the spinach E. coli outbreak. Tom Stenzel, President and CEO of the
new United, stole a few minutes to send the Pundit a note. One thing
is for sure, the industry response to this problem or any other
problem depends crucially on volunteer leadership. Emanuel Lazopoulos,
Senior Vice President, North America Sales, Marketing and Product
Management at Del Monte Fresh and the incoming Chairman of the United
Fresh Produce Association, also reflects on the passion that
leadership requires. 9/18/2006
Pundit’s Mailbag — Spezzano Defends DiPiazza/Wal-Mart received a
note from Dick Spezzano, once Chairman of PMA and for many years VP of
Produce at Von’s, regarding the Pundit’s
piece on the state of Wal-Mart and Bob DiPiazza’s resignation from
Sam’s. Seeing Dick Spezzano and Bob DiPiazza’s names intertwined like
this reminds me of the “good old days” when these gentlemen were
leading PMA and the regional retailers they worked for. They, along
with a few others, were the true fonts of innovation, passion and
leadership in the trade. It is also true that they did all this while
maintaining their spirited personalities. In fact, as we’ve run our
Pundit series on leadership
here,
here and
here, and we’ve heard from so many readers about a style of
leadership gone, we often remember the passion these gentlemen brought
to everything, that passion is still with Dick as he sticks up for his
friend. 11/10/2006
Pundit’s Mailbag — Wild Oats’ Harris Talks About Mentorship
identifies one of the consistent themes we have dealt with here at the
Pundit is leadership. It is the one constant that applies across all
the issues that confront the industry. Today we have another letter on
the subject from Don Harris Vice President of Produce and Floral for
Wild Oats Markets, Inc. What is interesting about leadership is that
it requires a certain amount of heart. A company can order its
employee to serve on a board or to run an in-house training program,
yet you can’t order someone to be a leader or a mentor, because the
key thing that defines a leader or a mentor is the way others perceive
you. The industry is now filled with training programs, honors and
much more to train and celebrate leadership. Yet, true leadership is
bound to be just beyond the reach of any training programming.
11/17/2006
Tim York Takes Leadership Role In Food Safety Crisis reports that
we’ve been dealing
extensively with the Buyer-led Food Safety Initiative. Growing out
of initial conversations between Dave Corsi of Wegmans and Tim York of
the Markon Cooperative, the Buyer-Led Food Safety Initiative was
quickly endorsed by nine important buying organizations, now another
10 important retailers have added their signatures to the letter, all
of whom we list here. Pundit Investigator and Special Projects Editor,
Mira Slott, talked to Tim York to get an update on the progress of the
Buyer-Led Food Safety Initiative. 11/21/2006
The Perishable Pundit’s Unsung Heroes Award as we prepare for
Thanksgiving, it seems appropriate that the industry should give
thanks to those who perform yeoman’s service for the trade. So on this
Thanksgiving Eve, we launch a new occasional series for the Pundit
highlighting people who do important and valuable work, but are not
often recognized. In the aftermath of the spinach crisis, it wasn’t
even close to select our first three honorees. In this situation,
there were also countless hours of difficult, technical work.
Discussions with government agencies, with industry technical teams
and much more — all to get the spinach re-start up and going. Many
staff members contributed to this, of course, but our Unsung Heroes
were the ones who really carried water for the trade through this
technical process. 11/22/2006
Tim Vaux Reflects On DuPont, Leadership And Jeff Gordon our piece,
Tim Vaux To Leave DuPont, brought an outpouring of interest and
concern from the many who have participated in United Fresh’s Produce
Industry Leadership Program. Here is an assortment of responses, some
sent directly to the Pundit and others that Tim shared with us, of the
things people are saying about Tim. With such strong concern, we
followed up with Tim to gain a perspective on his years with Dupont
and the future of the Leadership program. 2/23/2007
Pundit’s Mailbag — Stenzel Speaks Out On Food Safety And Food Dudes
our piece,
A Tip Of The Hat For Stenzel, brought a thank you note from Tom
Stenzel plus a commentary on both the state of legislative interest in
the produce industry and efforts to increase produce consumption.
These new more sophisticated approaches bode well for the industry as
we struggle to create safer product, grow consumption and build a
stronger industry. Initiatives like these also require an industry
infrastructure, and that requires dedicated volunteer leadership at
all levels, local to international, in many organizations, including
United. Volunteering is intimidating at first and seems like a
tremendous sacrifice. Yet, we’ve known many of the most involved
volunteer leaders and we’ve never met one who didn’t feel he got more
out of volunteering than he ever put into it. 3/8/2007
Far Above Cayuga’s Waters…. …is where an important segment of
industry leadership will be heading this weekend and the fact that 40
industry executives, and the companies behind them, have made this
commitment is probably the most positive statement that can be made
about the state of the produce industry. Many years ago when United
started its Leadership Development Program, nobody fully realized how
important that program would be to the industry. If there was any
doubt, the
outpouring of affection for Tim Vaux as he left Dupont, United’s
partner in the program, confirmed its value. The 40 students this year
will one day be seen as the first in a long line of classes, and they
will take special pride in having been on the Cornell campus at this
very first iteration of the United Fresh Produce Executive Development
Program in March of 2007. Your humble Pundit will be proud to have
been there with them. 3/9/2007
NRA Stands Defiant points out we’ve been following the activities
of the National Restaurant Association on fresh produce and food
safety. NRA intends to announce new food safety standards at the end
of March which will reject the sufficiency of the standards about to
be adopted as the accepted Good Agricultural Practice document under
the California Marketing Agreement. Why is NRA doing this when the
produce industry is more than willing to work with NRA? Maybe because
an association in between leaders can easily see its agenda hijacked.
The CEO of the NRA resigned. All this change is not conducive to true
leadership. Right now the superficial appeal is to “be strong” and
position NRA as demanding food safety from its suppliers. True food
safety, as with true leadership, is more complex. 3/9/2007
NRA Adopts Leafy Greens GAP Metrics assures that the produce
industry got very lucky here. We were able to get wind of what was
going on early enough to bring enough pressure so that NRA didn’t
follow its original plan, which was to announce a fait accompli at its
conference, in which 25 major chains would have already signed off on
the GAP standards that had been drafted by the Food Safety Leadership
Council. Donna Garren and Peter Kilgore, Acting Interim President and
CEO of the NRA, along with other key NRA executives, deserve much
praise for coming out in the right place. A willingness to change
course when the facts demand it is a leadership quality much to be
desired. 4/1/2007
Pundit Special Edition A Big Win for the Industry proclaims the
industry’s primary response to the spinach/E. coli crisis of last
fall, the use of a California Marketing Agreement to provide a form of
mandatory regulation for leafy greens, has emerged triumphant. and has
won virtually unanimous support in California. The concerted efforts
of industry leadership turned it all around. Decisions in favor of the
agreement by the National Restaurant Association and by the top
executives of Fresh Express represent great acts of leadership. That
this highly fragmented industry has been able to gather around this
initiative says an enormous amount about what true leadership can
accomplish and gives just cause for an optimistic attitude about what
the industry can achieve if it can maintain its focus on food safety.
4/1/2007
Colin Powell To Speak At PMA Convention reveals this year PMA is
changing the schedule of its annual trade show, Fresh Summit. The
switch to a Saturday, Sunday, Monday show from the longtime Sunday,
Monday and Tuesday show was driven by attendee and exhibitor input.
The opening party will now be Friday night and the first General
Session will be a Friday luncheon at 1:00pm. To make sure everyone has
plenty of motivation to get there on time, PMA has retained a headline
caliber speaker: “The Honorable Colin L. Powell, military leader,
political icon, speaker, and author of his best-selling autobiography
“My American Journey”, will draw from his own experiences and those he
obtained as an eyewitness to leadership to convey what he believes are
the necessary elements for leadership success. He will speak about
effective strategies to gain control of change and crises and the
notion that being a leader is far more than a bestowed title.”
5/23/2007
United Fresh Leadership Class Of 2007-2008 reveals that, with the
generous funding of DuPont Crop Protection, United has announced the
13th Leadership class. This program is unique, and we’ve
never heard one participant who didn’t think it worth the not
insignificant commitment to participate in the program.
Congratulations to the new class, appreciation to their companies for
allowing them to be a part of the program and thanks to both DuPont
and United for funding and operating the program. The individuals who
complete the program know that they have benefited, but the whole
industry also benefits when members of the trade acquire the skills to
become leaders of the trade. 5/30/2007
Association President Needed In Southern California reminds that
our industry institutions always require good leadership, so we would
like to take a moment to draw everyone’s attention to one of our
Pundit advertisers. See that red box flashing along the right side of
this page? It is an advertisement for “Executive Employment
Opportunity” and “Regional Trade Association Seeks President.” This is
an important position to be filled, and it will put some lucky
candidate in a place to make a real difference in the industry. And
you get to live in sunny Southern California. 7/13/2007
Tim York Recognized For Food Safety Leadership describes what was
surely the most predictable and the most deserved award given this
year, Tim York, President of Markon Cooperative, was chosen as The
Packer’s Foodservice Man of the Year. Tim spearheaded the
Buyer-Led Food Safety Initiative. Tim didn’t have to lead this
effort. He had already been chairman of the board of PMA, and nobody
could have said that he hadn’t done his bit for the trade had he done
nothing at all. Yet Tim was possessed by a steely resolve to see right
done and he did what a man secure in the virtue of his cause is
compelled to do. In so doing, he both substantively moved ahead the
industry’s agenda on food safety and provided an example for us all of
the power of one man with a righteous cause. 7/18/2007
Meet United’s Executive Committee as key decisions are likely to
be made in the near future, especially on issues such as
PMA/United Merger, the leadership group of the national trade
associations is crucial. In general the boards of the associations
depend heavily on the executive committees, and members place great
weight on the recommendations of the association’s executive
committees. So we wish this year’s crew for United all the best. “Our
members and the produce industry are fortunate to have these
outstanding individuals serve in this leadership capacity,” Chairman
Emanuel Lazopoulos said. “Both the Executive Committee and full Board
of Directors are committed to industry service in shaping our
association’s policies, programs and priorities to best meet the
industry’s needs.” 9/7/2007
Fantastic Friday remarks that it goes without saying that trade
shows offer all kinds of value to participants. Yet, perhaps the most
common mistake made in the industry is to value trade shows while
neglecting the plethora of activities that surround them. Just to get
a flavor for what you are missing, here are just some of the things
going on in Houston the day before the trade show — a day we’ve dubbed
Fantastic Friday. “Fresh Perspective: A Women’s Leadership Event”,
where women leaders from around the globe will meet, mingle and hear
an uplifting and entertaining presentation from a woman who has
excelled in her field and will motivate you to do the same. And the
Luncheon General Session headliner this year, General Colin L. Powell,
who answers the question: What does it take to be a great leader?
9/26/2007
Scholarships Offered To Attend PMA Leadership Symposium In 2008
reveals that come January 2008, PMA, Cornell University and PRODUCE
BUSINESS magazine will partner to present a very special event: This
year’s PMA Leadership Symposium. PRODUCE BUSINESS magazine has
partnered with Grimmway Farms and Mann Packing to make a special
scholarship opportunity available for four fortunate industry
executives, two each from the retail operator and the foodservice
operator end of the industry. The scholarship is all-expenses-paid,
and this program will ensure that the PMA Leadership Symposium will
draw on the intellectual capital of all segments of the trade. If you
fit the criteria, or know someone who does, this is an opportunity to
attend a program that will take attendees out of the box of “industry
thinking”. 11/7/2007
PMA Leadership Symposium Scholarships Announced recalls that in
November, we announced a scholarship program for retailers and
foodservice executives to attend the upcoming PMA/PRODUCE
BUSINESS/Cornell University Leadership Symposium in Dallas. The
nominations are in, the judges have deliberated, and we are pleased to
announce the four winners of all-expense-paid scholarships to attend.
We know they will gain much from the program as they will contribute
much by being part of the learning and networking that goes on in the
classroom, the meal functions, as well as in the (slightly upscale)
university-like atmosphere that develops when 100 produce industry
executives take over the Symposium’s new venue, the Omni Dallas Hotel.
12/19/2007
Produce Leadership For All Ages shares that we just returned from
PMA’s Leadership Symposium in Dallas, a unique event in the industry
in that it encourages out-of-the-box thinking by bringing in speakers
who have no particular expertise in produce. While in Dallas, we had a
chance to chat with Matthew Enny, a category management analyst out of
the Salinas, California office of Duda Farm Fresh Foods. He was the
recipient of the first Produce Marketing Association Education
Foundation (PMAEF) young professionals’ scholarship to attend the
Leadership Symposium. As we listened, we thought that his willingness
to credit others with his success was a sign of strong character. He
kept some notes on a blog about the Leadership Symposium, and we
thought he had some interesting thoughts that reveal how a young
industry executive experiences these events. 1/23/2008
Tim York Will Chair Center For Produce Safety mentions we noted
the launch of the Center for Produce Safety
here and the appointment of an interim Executive Director
here; now we are pleased to mention the appointment of Tim York,
President of Markon Cooperative, as Chairman of the Board of Advisors
of the Center for Produce Safety. Tim has become an indispensable
asset for the produce trade. After serving as chairman of a national
association, many would feel they did their bit for the industry. Yet
Tim took a
leadership role in the resolution of the trade’s food safety
crisis — an activist activity for which we named him one of the
winners of our
Single Step award. Tim York is thus chairing the board of an
organization that is exceptionally consequential to the future of the
industry. We wish him every success. 1/23/2008
United’s New Board Structure: Is It A Brave New World Or Déjà vu All
Over Again? reports that as United Fresh is building steam in
preparation to open its convention in Las Vegas. Simultaneously it
announced a new volunteer leadership structure and new board
leadership. The new structure is a substantial change, and though it
may be new, the Board leadership is composed of tested veterans. The
Pundit once ran a strategic planning process for United, and so we
know the stresses and strains that a new structure such as this is
trying to contain. On the one hand, the very essence of United’s name
is that it seeks to find common ground in the industry; on the other
hand, each industry segment has its own interests and its own agenda.
4/30/2008
Tursi Leaves Wal-Mart For Seald Sweet amidst our frequent
discussion of
change at Wal-Mart, we have chronicled the exodus of produce
expertise and leadership from its executive ranks. Now comes word that
Steve Tursi, Merchandise Manager for Vegetables at Wal-Mart, has
submitted his resignation as well. He is going to be joining Seald
Sweet, working out of New Jersey. Back in June 2005 Steve was the
recipient of a
PRODUCE BUSINESS 40-under-Forty award. Pundit sister publication,
PRODUCE BUSINESS, said of him at the time: “He is an original
member of the Southeast Produce Council and also dedicates time and
commitment to educating current and future produce leaders by
participating as a repeat guest lecturer at the Cal Poly Agriculture
Business School.” He is also a United Leadership Program graduate. For
a man not yet 40, a brighter future lies in trying new things.
5/30/2008
Senator Harkin Calls For Reform Of FDA’s Food Safety System
reveals how late in the evening on July 15, 2008, we received a nice
note from Adela Ramos, Senator Tom Harkin’s point person on ag issues,
alerting us to a letter his office sent concerning the Salmonella
outbreak. Senator Harkin deserves every commendation for sending this
letter. Iowa is not a major tomato growing state. Sure there are
wholesalers, repackers and retailers in Iowa that deal with tomatoes,
but still, all Senators are very busy people and the Gentleman from
Iowa could have easily elected to sit this one out. That he did not
shows a true measure of leadership for which a grateful nation owes
its thanks. Congress can get answers that the industry simply cannot,
and the knowledge that important Congressional leaders such as Senator
Harkin are concerned and will be pursuing these matters makes a cover
up at FDA less likely. 7/17/2008
Scholarships Available To Industry Through Tip Murphy Legacy Fund
in our piece a
Tribute to Tip Murphy, we mentioned that the PMA Foundation for
Industry Talent was to be the home of a new Tip Murphy Legacy Fund.
The purpose of the fund is to furnish scholarships to various PMA and
PMA Foundation for Industry Talent events. Although the Fund is now
undertaking fund-raising to build a permanent endowment, it is still
going to give out one scholarship this year. This scholarship provides
free registration and hotel to the winner’s choice of premier PMA and
PMAFIT events. Depending on membership status, which event the winner
chooses and the number of days in the hotel, this scholarship can be
worth in excess of $5,000! Here are the details. 11/4/2008
PMA FIT Kicks Off New Year With Leadership Symposium announces the
newly named Produce Marketing Association Foundation for Industry
Talent has a new board of directors and will be led by Bill Schuler,
President and Chief Executive Officer with Castellini Company. It is
an all-star cast and their very first event is the annual Leadership
Symposium. now being presented by a partnership of Cornell University,
Pundit sister publication
PRODUCE BUSINESS magazine and the PMA Foundation for Industry
Talent. The Leadership Symposium is a truly unique event in the annual
calendar of the produce industry. It is the only event at which none
of the speakers are selected for their knowledge about the produce
industry. As such, it is the only event that solely is devoted to
bringing new ideas into the trade. 12/3/2008
Perishable Thoughts — What Is Leadership? reports that when
challenged as to how the appointment of numerous long-time veterans in
both national security and finance could in fact be a harbinger of the
“change” candidate Obama promised Americans, the president-elect
explained that he would, personally, be the force for change in his
administration. Which sets us up perfectly to look at today’s
Perishable Thought by Dwight D. Eisenhower — one of several quotes
that have been sent on by Scott Danner, Chief Operating Officer,
Liberty Fruit Co., Inc., which addresses the nature of leadership.
12/3/2008
PMA FIT Awards 1st Tip Murphy Scholarship: Michael Engeman
Of LaManna In Australia To Attend Leadership Symposium in honor of
Tip Murphy the PMA Foundation for Industry Talent established the Tip
Murphy Legacy Fund. The goal of which is to establish a permanent
endowment of $250,000 by 2012 to fund scholarships in perpetuity.
Scholarship recipients’ will participate in current and future PMA and
foundation leadership development programs. The winner of the very
first Tip Murphy Scholarship for Leadership Excellence is Michael
Engeman of La Manna Group Australia. Of course, if the fact that the
award-winner of a PMA scholarship is an Aussie shows what a big world
this produce industry has become, the fact that Michael’s CEO worked
closely with Tip shows how small the industry is. 12/9/2008
Leadership Symposium Offers Stimulating Speakers Michael Engeman
of the La Manna group, who won the Tip Murphy Scholarship for
Leadership Excellence, focused in on two of the topics at the upcoming
Leadership Symposium The presentation Michael mentioned on
“empowering business culture” will be presented by Polly LaBarre who
co-authored “Mavericks at Work.” Michael’s interest in “leveraging the
individual strengths of a multi-generational talent pool” will be
satisfied by Cam Marston who wrote “What’s In It For Me’ Workforce:
Managing Across the Generational Divide”. We thought that it might be
useful if we took a look at the other two presenters at the Symposium
and focus here on one with a remarkably eclectic work situation. So we
asked Pundit Investigator and Special Projects Editor Mira Slott to
find out more from Rod Beckström, Director, National Cyber Security
Center at the US Department of Homeland Security. 12/18/2008
Learn From The Masters At Leadership Symposium describes an
unusual event offered through a partnership between PMA’s Foundation
for Industry Talent, Cornell University and Pundit sister publication,
PRODUCE BUSINESS magazine, the Leadership Symposium, which will be
held January 14-16, 2009, at the Omni Dallas Park West in Dallas. In
order to get more insight into what the speakers have in store, we
asked Pundit Investigator and Special Projects Editor Mira Slott to
speak with one of the presenters, Executive Coach, Strategic
Facilitator and Author, Tony Jeary. 12/25/2008
Dan Vache Joins United Staff recalls how as a youth on the Hunts
Point Market the Pundit first met Dan Vache as he was climbing the
rungs toward VP of sales with Ryan Instruments. Now we receive word
that Dan has signed on for a new career with United: “Vache will fill
the newly established position of vice president, supply chain
management, leading the association’s effort to deliver education,
hands-on tools and direct services to assist companies throughout the
fresh produce supply chain in meeting challenges in transportation,
cold chain management, information technologies, traceability,
facilities management, energy efficiency, packing and packaging needs
and related areas.” 1/7/2009
DMA’s Philanthropic Anniversary Celebration remembers how a few
years ago, we received word that Dan’l Mackey Almy was going to start
her own company. DMA Solutions — after Dan’l Mackey Almy — and its
purpose was marketing and business development for the produce
industry. Time travels fast and, yes, it has been half a decade since
DMA was launched. As fellow entrepreneurs, we thought a hat tip was in
order especially because DMA Solutions decided to commemorate its
quinquennial anniversary with five charitable donations, one for each
year in business. Two of those donations are headed to industry
leadership programs from PMA and United. 4/17/2009
Costco’s Heather Shavey And Frieda’s Karen Caplan Honored At United
Fresh writes this year’s Women in Produce event at United honored
Costco’s Heather Shavey, a veteran, with a quarter century of
continuity with Costco, she has become one of the most powerful women
in produce. Heather is quite representative of what we see as a future
filled with women in the produce trade. Since Karen Caplan organized
the first Women in Produce reception in 1995 there have been 12
honorees. It is interesting because most of these honorees were either
entrepreneurs or had family ties to the business. It is only a few
people, including Heather, mostly working for large companies or
organizations that have begun to demonstrate a different path — one
more likely to lead to large numbers of women in leadership roles in
the industry. 4/28/2009
Deadlines Approaching For PMA Events/Contests/Award Nominations
shares that PMA and the PMA Foundation for Industry Talent (PMA FIT)
have recently been bombarding our in-box with deadlines and upcoming
events. We thought we would run through a few of these upcoming events
here, including a game of golf in honor of Tip Murphy. The proceeds
from this event will help to build the Tip Murphy Legacy Fund, which
was created by Ready Pac, Chiquita, Paramount Citrus and Naturipe
Farms to honor Tip’s life and his 15-year career in the produce
industry. This fund supports the Tip Murphy Scholarship for
Leadership. 8/11/2009
Loss Of Two Industry Leaders — Bob DeBruyn And Frank McCarthy
shares how one of the special joys of going to industry events each
year is the opportunity to see old friends. Yet each year, when we
head off to PMA looking forward to reunions, we are also confronted
with the sometimes bracing reality of reunions that have been held for
the last time. Now, as we prepare to head off for Anaheim, we received
word of two other friends who will not be there. Bob DeBruyn was an
unassuming man but one of great achievement. His DeBruyn Produce
Company quietly grew into one of the largest and most diversified
onion suppliers in the country. We also got news that Frank McCarthy
had passed away. Frank is no stranger to the readers of these pages,
having weighed in on diverse issues. His frequent advice to this
Pundit certainly made both the Perishable Pundit and sister magazine,
PRODUCE BUSINESS, more lively and intelligent. 9/22/2009
Integrity In Produce — How Unique Is Our Industry? recalls how
back in 2003 Basil Mills joined with Monterey business consultant, Jim
Bracher, to launch the Salinas Valley Agribusiness Integrity-Centered
Leadership Program. Its goal was audacious: to make the ag-focused
training program in Salinas into a national model. It seemed well
worth a follow-up, so we asked Pundit Investigator and Special
Projects Editor Mira Slott to find out more from James Bracher,
Founder & Chairman of Dimension Five Consultants Inc. We confess to
finding in Mr. Bracher’s interview a charming, yet quite disputable,
notion that we are all in this together and share with him a warm
regard for the people of this industry. 10/30/2009
Business Expert David Nour Speaks At Leadership Symposium explains that each year, the PMA FIT Leadership Symposium—presented in partnership with Cornell University—provides the industry with a unique form of leadership development. Last year, we previewed the Leadership Symposium by running some interviews with the 2009 speakers. This year we wanted to profile a speaker who arrived in the US with a suitcase, one hundred dollars and without speaking any English… and has built a very successful career specializing in something he calls “relationship economics.” We asked Pundit Investigator and Special Projects Editor Mira Slott to get a little preview of his approach. 1/5/2010
PMA FIT’s Leadership Symposium Brings Talent And Education To Dallas explains that, in addition to the regular attendees who participate in PMA FIT’s Leadership Symposium, a few special attendees also take part in the event due to special scholarship arrangements. Each year, Pundit sister publication, PRODUCE BUSINESS, and co-partners, Grimmway Farms and Mann Packing, sponsor a scholarship program that brings retailers and foodservice operators to the event. Now for 2010, we can announce this year’s winners. All five of this year’s award recipients are primed both to benefit from the program and, by contributing their diverse experiences, contribute to the program. 1/11/2010
PR In The Produce Industry in many recent controversies affecting the trade, Gary Caloroso, recognized by sister publication PRODUCE BUSINESS as one of its 40 under Forty industry leaders, was a quiet giant working behind the scenes to help present the industry in the best possible light. Upon hearing that Sahlman Williams Public Relations and Marketing announced that Gary was named the company’s new president, we thought it was high time to pull Gary from the shadows and ask him to speak out on the intersection of food marketing, technology, food safety and the future. We asked Pundit Investigator and Special Projects Editor Mira Slott to chat with Gary. 1/28/2010
Hope To See You At United Fresh/Cornell Executive Development Program asks if you are busy March 14th through the 19th? If you can spare a little time, there is no more productive use of that time than to head off to Ithaca, New York, and attend The United Fresh Produce Executive Development Program. There will be some industry stars, but mostly the program is taught by an interdisciplinary team of ace Cornell professors, hand-selected by Ed McLaughlin, the Robert G. Tobin Professor of Marketing and Director, Undergraduate Business Program, and the dean of academics with an ear on the marketing end of the produce industry. Now here is the thing: there is exactly one chair left in the class of 2010. 3/5/2010
Wal-Mart Swaps Strategy For Tactics saw that Business Week ran an article
titled: "Wal-Mart and the Paycheck-to-Paycheck Consumer”. The piece discusses
why the US Wal-Mart stores reported negative comps for the 4th quarter. It also
notes that Sam’s Club comps were up 0.7% during the same period. The article
also pointed out was that customer traffic was down. The piece cited food
deflation and speculated that Wal-Mart’s core customer was living “week to week”
as to the reason why. Our own assessment is that Wal-Mart’s leadership has
become increasingly tactical, identifying a short-term problem and jerry-rigging
a solution rather than developing an alternative strategic approach to the one
Sam Walton detailed. 4/16/2010
Watch History Being Made At United In Las Vegas: Steffanie Smith Becomes First
Ex-Staffer Ever To Chair The Organization; Kroger’s Reggie Griffin Is Set Up To
Become First Retailer To Chair United describes how this year’s United Fresh
convention and expo is filled with terrific presentations and wonderful
networking opportunities. Inevitably it will bring to the fore the conversation
of a possible merger between PMA and United. The forces driving a merger have
not dissipated. Much as it took Nixon to go to China, it may well take a
retailer to deliver a merger among the associations. 4/19/2010
Industry Owes Debt Of Gratitude To Cindy Seel For Her Work At PMA FIT
revisits how in the fall of 2006, we ran,
PMA Foundation Prepares To Launch, which included a brief reference to the
then-newly established foundation’s executive director: Cindy Seel. Cindy left
the foundation that became PMA FIT in early March. Cindy living in Atlanta and
PMA being headquartered in Newark, Delaware, required much travel. We also
suspect that organizational changes at PMA, which served to tie the Foundation
closer into PMA’s organizational structure, made the job more difficult for
someone working remotely. As the Foundation prepares for its first Board Meeting
since Cindy’s resignation, we thought it worth mentioning what an incredible job
she did. 4/27/2010
Qualities Of Leadership recalls that over the years, we have done a great
deal on the issue of leadership. Now we would like to extend a hat tip to Ed
Kershaw, CEO at Domex Superfresh Growers, for sending us a piece on Leadership.
He calls it “the best article I have ever read on Leadership.” It is called
“Solitude and Leadership” and ran in The American Scholar. It was originally a
lecture delivered to the Plebe Class at the United States Military Academy at
West Point. In the piece the author, William Deresiewicz, tries to distinguish
between high achievers and true leaders. Here are a few pointed excerpts.
4/27/2010
Last Chance To Recognize Young Leaders describes how over the past five
years, Pundit sister publication, PRODUCE BUSINESS, has done an annual
recognition of the trade’s young leadership with its 40-Under-Forty issue. In an
attempt to both recognize young leaders and inspire those following behind them,
the 40-Under-Forty recipients are unveiled annually in the June issue of PRODUCE
BUSINESS and then feted, along with the Pack students, at a special
invitation-only reception at PMA each year. We look for individuals who
contribute to their companies, their peers, their industry and their community.
We are now accepting final nominations for this year’s honorees. You can
download a nomination form right
here. 4/27/2010peers, their industry and their community. We are now
accepting final nominations for this year’s honorees. You can download a
nomination form right
here. 4/27/2010
The Great PTI Leadership Let-Down our piece,
Problems Persist With PTI, brought a response from a man who has been in the
forefront of the trade’s traceability efforts, Bruce Peterson, now President of
his own consultancy under the name Peterson Insights. Bruce ends his thoughtful
letter by saying it is a matter of leadership that has left PTI to drift, and we
would agree. To us, it has echoes of the discussions over proposals last year
for a
generic promotion order, an industry-wide proposal, which would have needed
mass support to succeed, but was negotiated in secret and then “explained” to
everyone. If great produce retailers and foodservice companies would have
required PTI compliance, it would have become ubiquitous. Without that
requirement, PTI is no standard at all. 5/11/2010
“You’ve Restored Our Faith In Humanity” Award shares an anecdote of a
teenage Pundit whose wallet was once lost and returned in Manhattan. The story
helps to illustrate how every once in awhile, something happens in this industry
that also serves to buttress our faith in humanity. Such an event happened at
the Las Vegas convention of the United Fresh Produce Association, and it prompts
us to offer the first ever Perishable Pundit “You’ve Restored Our Faith In
Humanity” Award. 5/11/2010
A Salute To Joe Pezzini As He Steps Down From California Leafy Greens Group
reveals that
Joe Pezzini, Vice President of Operations at Ocean Mist Farms, has stepped
down as founding Chairman of the California Leafy Green Products Handler
Marketing
Agreement. His retirement brings to an end the most consequential service to the
trade rendered by a volunteer leader in the last decade. To Joe Pezzini: A hat
tip… a deep bow… and a round of applause for a job well done. The man and the
moment met. Lucky for us all. 5/13/2010
Pressing The Reset Button On PTI saw that the executive committees of the
Canadian Produce Marketing Association, Produce Marketing Association and the
United Fresh Produce Association have come out with a joint statement supporting
the PTI concept, eating a little crow as to how it was presented and making some
minor changes to the deadlines. If this doesn’t work, don’t blame Danny Dempster,
Bryan Silbermann or Tom Stenzel. Execution here will require leadership from
industry members. The question is: Will that leadership be forthcoming? No
association press release can answer that question. 5/25/2010
Limited Scope Of Recent Recalls Is Testament To Industry Leadership mentions how in the midst of the outbreaks of the past six weeks, the industry has hard evidence of how truly brilliant has been its leadership. The truth is there is little about the Freshway Foods Romaine recall that was different from what happened at Natural Selection Foods that led to the great spinach crisis of 2006. The big difference is that the FDA has responded differently. That is not an accident. A big chunk of the credit goes to the produce industry leadership recognizing that the key issue was that FDA had no faith in the trade. 6/11/2010
Students From Farming Communities Beware: America’s Elite Universities Have A
Bias Against You describes how organizations such as the PMA Foundation for
Industry Talent have missions that include making young people aware of the
opportunities that exist for them to work in the produce industry. There may be
a bigger opportunity for this than we realized as a new study indicates that
many students from farm families and from the broader farm culture are not
particularly valued at some of America’s most elite colleges. 7/20/2010
Joe Nucci, Tip Murphy And Opportunities To Play Golf, Raise Money And Honor Two
Good Men reports that this Friday the 2010 PMA Foundation for Industry
Talent Golf Tournament, which benefits the Nucci Scholarship for Culinary
Innovation, is scheduled. The scholarship is in honor of Joe Nucci who died at
only 40 years old and was in line to become Chairman of PMA and was President
and CEO of Mann Packing. Also, the second annual Tip Murphy Memorial Golf
Tournament will be taking place on Monday, September 20, 2010, at the Oasis Golf
Club in Loveland, Ohio in honor of Terrence “Tip” Murphy, a 15-year veteran of
the produce industry. Tournament proceeds support the Tip Murphy Scholarship for
Leadership Excellence, a scholarship program managed by the PMA Foundation for
Industry Talent to aid industry professionals seeking to advance their
leadership skills and better serve the industry. 7/27/2010
Remembering Jack Pandol marks the passing of Jack Pandol, who was one of the
most important and memorable giants in the produce industry. Jack was
responsible for more than most realize. As soon as he passed, letters started
rolling in. Here we publish notes from Richard A. “Rick” Eastes, Supplier
Manager at Market 52; Bruce Obbink, Former President of the California Table
Grape Commission and Bryan Silbermann, President and CEO of the Produce
Marketing Association, who all join us in sharing our memories of a true leader
in the California table grape industry. 8/10/2010
Is PMA’s Foodservice-Conference Success A Sign Of The Economy Turning Around Or
A Sign Of Shippers Looking For Alternatives From Their Primary Channels?
finds that PMA sent out information highlighting a true triumph at its
largest-ever PMA Foodservice Conference, and also touting the unprecedented
volunteer leadership exhibited and the future talent attraction programs offered
as a part of PMA’s Foundation for Industry Talent (FIT). Of course, kudos to PMA
for putting on such an attractive event. We wonder, though, what to make of such
high registration numbers. 8/10/2010
Retail “Thought Leaders” Panel Announced For The New York Produce Show And
Conference explains that one amazing thing is how the produce community of
New York and the broader mid-Atlantic region has joined in support of The New
York Produce Show and Conference. Attendees will see this support on Wednesday
morning, when the keynote breakfast highlights a selection of retail
thought-leaders from across the region. Yours truly will engage these retail
thought-leaders in an invigorating discussion on the state of the industry and
how we can work together to enhance our mutual success. The following leaders of
the retail produce trade in the region are scheduled to participate in the
Retail “Thought Leaders” Panel, the marquis presentation at the general session
breakfast on the morning of November 10, 2010. 8/10/2010
Famed Food Writer Joan Nathan To Speak At New York Produce Show And Conference
mentions that we are pleased to have an opportunity to introduce to the industry
a speaker who we are honored to feature at The New York Produce Show and
Conference: Joan Nathan, a distinguished author, lecturer, curator and
television host. As a kind of preview of the role that produce has played in her
culinary and professional, we asked Mira Slott, Pundit Investigator and Special
Projects Editor, to find out more. 8/30/2010
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